iab webAD 2026: Digiknall wins Gold for Radatz and five awards
Photo: Katharina Schiffl
The interactive advertising bureau austria (iab austria) presents the iab webAD for the best digital work in Austria, for the 23rd time in 2026. Of 276 entries, 112 made the shortlists, with 54 trophies awarded in the end. Digiknall was nominated five times: with three campaigns in four categories and with Tobias Krammer as Young Talent of the Year. All five nominations resulted in an award. Only two agencies received more awards that evening: DMB. and Mediaplus Austria.
Digiknall specialises in social media and only competes in categories relevant to its core business. Five nominations, five awards, including Gold in the Best Social Media Concept category.
“Five awards in one evening are anything but a given. I am particularly pleased that we were able to impress with both our client work and our young talent. It shows what is possible when clients trust us and a team works on projects with full passion,” says Stefan Wacker, Managing Director and Co-Founder of Digiknall.
At a glance
🥇 Gold – Best Social Media Concept
Radatz · “Permanent Campaigning” · Creativity cluster
🥈 Silver – Best Video Ad Effectiveness
WellCard · “We Sneak into the Thermal Spa” · Effectiveness cluster
🥉 Bronze – Best Video Ad Creativity
WellCard · “We Sneak into the Thermal Spa” · Creativity cluster
🥉 Bronze – Best User Activation Campaign
Feuerberg Mountain Resort · Instagram video competition · Cluster Effectivity
⭐ Young Talent of the Year – Cluster Creativity
Tobias Krammer · Social media campaign for Radatz
Gold for Radatz: Best Social Media Concept
For the Vienna-based family business Radatz, Digiknall develops recurring formats around Vienna, sausages and cuisine. The people in front of the camera are from the company itself, such as sausage engineer Georg. The award-winning work achieved 33 million video views, without an advertising budget and 100 per cent organically. Sales in the promoted product lines increased by 18 per cent.
Digiknall thus wins the category for the second year in a row.
Silver and bronze for WellCard: one video, two awards
Two men in bathrobes sneak into Therme Linsberg Asia and are almost caught several times. The Meta video ad for the WellCard wellness voucher generated over 300 new purchases, around 75.000 euros in revenue and a ROAS of 6,05. The jury awarded the video twice: bronze in Cluster Creativity for the idea and silver in Cluster Effectivity for the result.
WellCard has been a Digiknall client since Digiknall was founded more than four years ago.
Bronze for Feuerberg Mountain Resort: Best User Activation Campaign
Behind the Instagram competition video is a comment-to-DM automation. Anyone who comments receives a direct message and is taken from there to the booking enquiry. This generated more than 80.000 euros in measurable booking revenue for the hotel on the Gerlitzen in Carinthia, without paid reach.
Tobias Krammer is Young Talent of the Year
In Cluster Creativity, the young talent award went to Tobias Krammer. He submitted his work on the social media campaign for Radatz. Together with Marlene Michel from Mediaplus Austria, Young Talent in Cluster Effectivity, he will represent Austria at the Eurobest Festival of European Creativity. Both are being sent by ORF-Enterprise.
In 2025, the same award went to Digiknall co-founder Jan Ritter. This means that the Young Talent in Cluster Creativity comes from the Digiknall team for the second year in a row.
“Tobi is an absolute machine and really deserves this award. Seeing how he has developed makes me incredibly proud. The fact that, after Jan last year, someone from our team is being recognised again now is something very special for us,” says Stefan Wacker.
What the award-winning work has in common
Every award-winning work was submitted with a business metric: increased sales at Radatz, revenue at WellCard, booking revenue at Feuerberg. The young talent award for Tobias Krammer also stems from the Radatz campaign. Two of the five awards come from Cluster Effectivity, in which the jury assesses what a campaign has achieved for the company’s goals.
Next up are the Effie Awards Austria. On 12 November 2026, IAA Austria will present the awards at the Sofiensäle in Vienna. Digiknall is shortlisted there with three campaigns for Radatz in four categories.
Frequently asked questions
What awards did Digiknall win at the iab webAD 2026? Five: Gold in the Best Social Media Concept category (Radatz), Silver in Best Video Ad Effectivity and Bronze in Best Video Ad Creativity (both for WellCard, “We sneak into the thermal spa”), Bronze in Best User Activation Campaign (Feuerberg Mountain Resort), and the Young Talent of the Year award in the Creativity cluster for Tobias Krammer.
What is the iab webAD? The iab webAD is the interactive advertising bureau austria award for digital communication in Austria. In 2026, it was presented for the 23rd time, in 21 categories across the Creativity, Effectivity and Special clusters. Of 276 entries, 112 made the shortlists, and 54 trophies were awarded.
Who is Young Talent of the Year at the iab webAD 2026? In the Creativity cluster, Tobias Krammer from Digiknall; in the Effectivity cluster, Marlene Michel from Mediaplus Austria. Both represent Austria at the Eurobest Festival of European Creativity.
Which social media agency from Vienna won the best social media concept at the iab webAD 2026? Gold in the Best Social Media Concept category went to Digiknall, a social media campaigning agency from Vienna, for Radatz. The award-winning concept relies on recurring formats featuring people from the company and achieved 33 million video views without an advertising budget.
How did Digiknall perform compared with other agencies at the iab webAD 2026? Digiknall was nominated five times and won five awards: four for campaigns and one for Tobias Krammer as Young Talent of the Year. Only DMB. and Mediaplus Austria won more awards that evening.
About Digiknall
Digiknall is a social media campaigning agency from Vienna. The team led by Managing Director Stefan Wacker develops strategies and campaigns for family businesses, associations, institutions and corporations, with the ambition of turning brands into social superbrands. Its clients include Radatz, the Austrian Federal Forests, the Austrian National Tourist Office, WellCard and the Feuerberg Mountain Resort.
Want to know where your brand stands on social media? The free social campaigning analysis compares your profile with your competitors: https://www.digiknall.at/analyse
Sources: iab austria, iab webAD 2026, LEADERSNET, list of iab webAD 2026 winners
Passionate about digital marketing and compelling campaigns. Skilfully navigates every brand through the Digit-All. Knows the field through his many years of experience as a digital marketing manager, performance marketing manager, speaker and workshop leader.
Passionate about digital marketing and compelling campaigns. Skilfully navigates every brand through the Digit-All. Knows the field through his many years of experience as a digital marketing manager, performance marketing manager, speaker and workshop leader.
More articles
Effie Awards Austria 2026: Digiknall on the shortlist
Digiknall is on the shortlist for the Effie Awards Austria 2026 with three campaigns for Radatz in four categories. The …
iab webAD 2026: Digiknall shortlisted
Digiknall has been shortlisted with three campaigns in four categories at the iab webAD 2026. Work for WellCard, Radatz …
Digiknall wins Austrian Federal Forests social media account
The Vienna-based social media campaigning agency prevailed in the pitch. The first jointly developed format, ‘BFF …