What does Digiknall review as part of a YouTube strategy?

We conduct a brand audit, a competitor audit and a community audit with a focus on YouTube. In doing so, we look at your brand and its content, the YouTube activities of your relevant competitors, as well as questions, conversations and topics within the community.

Is the YouTube strategy just an analysis of my YouTube channel?

No. The audits form the basis of the strategy. We look at your brand, your competitors and the community, then translate the insights into a strategic direction for your YouTube activities. We also develop concrete measures.

Which YouTube channels or activities are examined?

We look at your activities on YouTube. We clarify which areas are particularly relevant in the questionnaire and in the kick-off call. This depends on your starting point, your questions and the purpose of the strategy.

How long does it take to develop the YouTube strategy?

From the kick-off to the presentation, the development usually takes three to four weeks. This is in addition to the questionnaire, the kick-off call and the follow-up call after the presentation.

What will I receive at the end?

You will receive a concrete YouTube strategy, the written documentation, the presentation of the results and a follow-up call to discuss everything afterwards. We will also present the measures developed from the strategy.

Do I need to prepare anything before the kick-off?

You complete Digiknall’s questionnaire and prepare your questions about working with YouTube. We will clarify which further information is relevant to your situation during the kick-off call.

Does Digiknall also develop the content for YouTube?

This service develops the strategic foundation and concrete measures for your YouTube activities. The ongoing creation and publication of individual pieces of content are not part of the service described.

What happens after the presentation?

There is a follow-up call after the presentation. During it, we discuss any outstanding questions and consider together how you can continue working with the YouTube strategy and the measures developed.

Social strategy

YouTube Strategy

We develop a clear strategy for your YouTube activities.

Start onboarding

At a glance

A brand audit, a competitor audit and a community audit form the basis for your YouTube strategy.
We strategically translate your company or organisation to YouTube and show which direction makes sense for your activities.
You receive fully developed formats and further measures, as well as the next implementation steps.

The resultA concrete YouTube strategy that positions your brand on the platform and gives you direction for the next steps.

The advantage of a YouTube strategy with Digiknall

YouTube needs a strategy that suits your brand. That is why we assess your starting point, your competitors and the community, and translate the insights into a clear direction for your YouTube activities. In doing so, we combine our social media expertise with a close look at YouTube. The result is a strategy that positions your company or organisation appropriately on the platform.

What we develop in the YouTube strategy

Your starting point

At the beginning, you receive a questionnaire about your company or organisation. In the kick-off call, we discuss your answers, your questions and the purpose of the strategy.

Brand audit

We examine your brand and its content foundation. With a focus on YouTube, it becomes clear which content and topics can shape your brand there and where a clearer direction makes sense.

Competitor audit

We review the YouTube activities of your relevant competitors. You receive an overview of how other providers in your field appear on YouTube and where there is room for your own direction.

Community audit

We examine the community around your content, your competitors’ content and your relevant subject area. This provides a more precise picture of what your YouTube strategy can build on.

Strategic translation for YouTube

The audits provide the basis for the subsequent work. We translate your company or organisation into a clear strategic direction for YouTube.

Measures for your YouTube activities

Based on the strategy, we develop concrete measures for your work on YouTube. We present them together with the developed strategy and explain how you can continue working with them.

At the end, you receive a concrete YouTube strategy based on your starting position, the audits and your environment on YouTube. In the follow-up call, we discuss any outstanding questions and clarify how you can continue working with the strategy and the measures developed.

How the YouTube strategy process works

Starting point

Questionnaire

You receive a questionnaire from Digiknall with questions about your company or organisation. Your answers give us an initial insight into your starting position, your questions and the purpose of the YouTube strategy.

Starting point

Kick-off call

In the kick-off call, we discuss your answers and clarify further questions about your situation.

Preparation

Audit

We review your brand, the YouTube activities of your relevant competitors and the community around your topic.

Development

YouTube strategy

Based on the audits, we develop the strategic direction for your YouTube activities.

Results

Presentation

We present the developed YouTube strategy to you and explain how the individual insights are connected.

After the presentation

Follow-up call

In the follow-up call, we discuss any outstanding questions and look at the next steps together.

Häufig gestellte Fragen

This service is aimed at companies and organisations that want to strategically align their activities on YouTube. It is useful if you want to develop a clear direction for YouTube and base your decisions on a sound foundation.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.