Which KPIs are considered in the report?

We define the specific KPIs together with you and your company or organisation. Which metrics are included depends on the objectives and the ongoing organic social media activities.

Are the objectives of the organic social media activities taken into account?

We compare the evaluated results with the previously defined objectives. This allows the metrics to be considered in relation to the agreed objectives.

Are published content and formats also evaluated?

The evaluation includes the published content and formats used during the respective reporting period.

What will I receive at the end of the reporting process?

You will receive a written and visualised report containing the agreed KPIs, a comparison against the goals of your organic social media activities, an evaluation of the published content and formats, and specific recommendations for the next steps.

Will the results be discussed?

After the report has been delivered, we will discuss the results and recommendations in a joint call.

Who is organic reporting suitable for?

This service is suitable for companies and organisations with ongoing organic social media activities.

Does Digiknall have to manage the organic social media activities itself?

This depends on the specific project. Organic reporting can be used for ongoing organic social media activities. Whether Digiknall manages or co-manages these activities is agreed on a project-by-project basis.

Social Organic Campaigning

Organic reporting

We regularly evaluate your ongoing organic social media activities. You receive easy-to-understand reporting with the agreed KPIs, visualised results and specific recommendations for the next steps.

Start onboarding

At a glance

Regular evaluation of your ongoing organic social media campaign, usually monthly
Joint definition of the relevant KPIs and alignment with the campaign objectives

The resultWritten, visualised reporting with recommendations for the next steps

The advantage of organic reporting with Digiknall

We do not see reporting as merely a summary of figures. For us, every report has a clear objective: to improve the campaign. Organic social media activities develop through many individual posts and formats. Regular reporting shows how the agreed metrics develop over the relevant period and how the results should be assessed in relation to the objectives. You receive a clear overview of the past period and specific recommendations for further work on your organic social media activities.

What we evaluate in organic reporting

KPIs for organic activities

We evaluate the agreed key KPIs for your ongoing organic social media activities. We coordinate which metrics are considered with you and the objectives of your activities.

Objectives of the activities

We compare the results with the objectives defined beforehand. This makes it possible to assess how the measured values develop during the relevant period in relation to the agreed objectives.

Published content and formats

We include the published content and formats used in the evaluation. In doing so, we consider the content published on the organic social media channels during the relevant reporting period.

Visualisation of the results

We present the evaluated results clearly and visually. This makes it easier to understand developments in the reporting.

You receive written and visualised reporting with an evaluation of the agreed KPIs, a comparison with the objectives of your organic social media activities, and an assessment of the published content and formats. The reporting also includes specific recommendations for the next steps. The recommendations serve as a basis for further work on your organic social media activities. The report is delivered and reviewed together in a call.

How organic reporting works

Ongoing activities

Reporting period

Your organic social media activities run during the agreed period. Before reporting begins, we agree the relevant KPIs and objectives with you and your company or organisation.

Cut-off date

Evaluation

After the end of the period, we evaluate the agreed KPIs. We compare the results with the objectives of your organic social media activities and include the published content and formats in the evaluation.

Conclusions

Recommendations for action

Based on the evaluated data, we formulate specific recommendations for the next steps. The recommendations relate to the continued work on your organic social media activities.

Delivery

Reporting

You receive the written and visualised report. In a joint call, we discuss the results and the resulting recommendations for action.

Häufig gestellte Fragen

As a rule, we create a monthly report. Depending on requirements, quarterly reports or shorter intervals are also possible, for example a report every two weeks.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.