Facebook Strategy

This service is aimed at companies and organisations that want to align their Facebook activities strategically. It is useful if you want to develop a clear direction for Facebook and base your decisions on a sound foundation.

We carry out a brand audit, a competitor audit and a community audit with a focus on Facebook. In doing so, we look at your brand and its content, the Facebook activities of your relevant competitors, as well as questions, conversations and topics within the community.

No. The audit is the foundation of the strategy. We look at your brand, your competitors and the community, then translate the findings into a strategic direction for your Facebook activities. To do this, we develop concrete measures.

We look at your activities on Facebook. We clarify which areas are particularly relevant in the questionnaire and the kick-off call. This depends on your starting point, your questions and the purpose of the strategy.

From the kick-off to the presentation, the development usually takes three to four weeks. This is in addition to the questionnaire, the kick-off call and the follow-up call after the presentation.

You will receive a concrete Facebook strategy, the written documentation, the presentation of the findings and a follow-up call to discuss them. We also present the measures developed from the strategy.

You complete Digiknall's questionnaire and prepare your questions about Facebook work. We clarify which additional information is relevant to your situation in the kick-off call.

This service develops the strategic foundation and concrete measures for your Facebook activities. The ongoing creation and publication of individual pieces of content are not part of the service described.

After the presentation, there is a follow-up call. During this call, we discuss any outstanding questions and jointly assess how you can continue working with the Facebook strategy and the measures developed.