Workshop: YouTube
A half-day workshop for companies, organisations and their teams that want to understand YouTube better and use it more strategically. You receive an easy-to-understand platform overview, specific audits of your own channels, competitors and best-practice channels, as well as recommendations for action for your future work on YouTube.
Start onboarding- Half-day workshop with platform overview, audits, recommendations for action and Q&A
- For marketing, communications and other interested teams, as well as senior management
- Including a questionnaire, kick-off call, preparation by Digiknall and follow-up work on the materials
The resultYou know what opportunities YouTube offers your company or organisation and how you can make better use of YouTube in future.
The advantage of a YouTube workshop with Digiknall
YouTube offers many features and possibilities. However, in day-to-day work it often remains unclear which of these are relevant to your own company or organisation, where your current presence stands and which next steps make sense. Digiknall specialises in social media, works extensively with social media and knows the platforms' possibilities inside out. This means that the workshop goes beyond a general introduction. You receive an assessment that relates to your channels and your work.
What we develop in the YouTube workshop
YouTube platform overview
The workshop begins with YouTube itself: how the platform works, its features and the possibilities it offers companies and organisations. The overview provides the shared foundation for the subsequent audit and discussion.
Audit of your own YouTube channels
We look at the presence and content of your own YouTube channels, as well as the YouTube features you use and could use. This makes it clear what is already being used and where further opportunities lie.
Audit of competitor channels
We include competitors' YouTube channels in our assessment. This allows you to place your own presence in the relevant context and see which approaches are visible at other companies or organisations.
Audit of best-practice channels
In addition, we look at best-practice channels on YouTube. They provide points of comparison for the discussion and help identify possible approaches for your own YouTube work.
Recommendations for further work
Based on the platform overview and the audits, we derive recommendations for action. They show how your company or organisation can make better and further use of YouTube, and what contribution the team present can make.
After the workshop, you will have: the results from the audit of your own YouTube channels, competitor channels and best-practice channels, written recommendations for further work on YouTube, and prepared workshop materials. The workshop thus provides a shared foundation for the team’s further work. The specific implementation of the recommendations is not part of the service described here.
How the YouTube workshop works
Questionnaire
At the start, you complete a questionnaire. This gives Digiknall the necessary context to prepare the workshop.
Kick-off Call
During the kick-off call, we clarify the starting point and the framework for the workshop. Digiknall then prepares the workshop. This includes an introduction to the YouTube platform, audits of your own YouTube channels, competitor and best-practice channels, as well as recommendations for action.
Workshop day
The workshop itself usually lasts half a day and consists of four parts:
Follow-up
After the workshop, Digiknall follows up on the materials. You will receive the results of the audits, written recommendations for action, and prepared workshop materials or a presentation.
Häufig gestellte Fragen
The workshop is aimed at companies and organisations of various sizes. It is particularly suitable for marketing and communications teams. Other interested teams, individuals or management can also take part.
Here’s how we make an impact
Onboarding
Complete a short questionnaire so we can prepare for our conversation.
10 minutesDiscovery call
We meet online to get to know each other and show you what social media campaigns could do for your business.
30 minutesProposal
If we’re a good fit, you’ll receive a proposal tailored to your situation.