Media kit generator

If you want to work professionally with businesses or organisations, yes. A media kit is now a standard part of a partnership enquiry.

Use it to approach brands or respond more quickly to enquiries. You’ll already have your key figures in one place.

As soon as you start looking for partnerships or receive enquiries regularly. You don’t need a particular number of followers.

Businesses also consider your topics, audience, engagement and the quality of your content.

A good media kit answers the main questions about you and your channels in a few pages:

• Who are you and what does your content stand for?
• Which platforms do you use?
• How many people do you reach?
• Who follows you?
• How does your community engage with your content?
• Which topics and types of partnership suit you?

The generator creates three slides:

• Cover: your introduction, profile photo and key details
• Performance: channel metrics such as followers, video views, interactions, comments and engagement rates
• Audience: information about your community, including age, gender and location

Potential partners can quickly see what makes your profile distinctive.

Businesses want to know who a partnership will reach. The age, gender and location of your community help them assess whether your audience fits the brand and campaign.

Even a large reach has limited value if it reaches the wrong people. Audience fit often matters more than the headline figure.

It depends on the goal of the partnership. Followers and video views are relevant to reach, for example. Interactions and engagement rate per post show how active your community is.

No single metric fits every partnership. A good media kit includes several to give businesses a fuller picture.

No. Include the channels where you’re active and that are relevant to your partnerships.

A smaller, active channel can be more convincing than a large one that’s been quiet for months. Quality and fit matter.

That’s normal. Each platform works differently and often reaches a different part of your community.

List channels separately so businesses can see where your strengths lie and which platform best suits a partnership.

Many businesses look for creators with a relevant and active community, whatever the size of the account.

Credible content and a good fit with the brand can matter more than follower count. Your media kit shows those strengths.

Use the most recent figures you can. Social media metrics change constantly, and businesses want a realistic basis for their decisions.

Update your kit regularly, especially if your reach has grown substantially or your audience has changed.

Update it regularly, for example every few months or before a major round of partnerships.

Also update it when you start using a new platform, change your topics or see a significant shift in your metrics.

Give an honest, complete picture. Businesses often look for creators with a credible community that fits the brand.

Focus on your strengths and choose partnerships that fit your topics and audience. A media kit is about more than who has the largest number.

The generator creates a professional cover, performance and audience slide using your brand colours and logo. Your own content and metrics take centre stage.

You’ll have a finished template for presenting yourself professionally.

A media kit suits anyone who wants to present their social media activity professionally, including creators, experts, personal brands and content producers.

What matters is having an active social media presence and a relevant community.