Which offers can be worked on in the workshop?

For example, the workshop can cover products, services, events, ticket sales, recruitment and applications, offline campaigns, leads, webinars, travel, bookings or courses. The key factor is that there is a specific goal for the promotion.

What requirements do I need to meet for the workshop?

You need a specific offer, a service or a specific occasion that can be promoted with an advertising budget. In the questionnaire and the kick-off call, we clarify what is to be promoted and what the goal of the promotion is.

What is prepared before the workshop?

Before the workshop, we carry out three audits: an offer audit, an ads audit and a competitor audit. We review the offer to be promoted, existing advertising activities on social media and the competitor's existing advertising activities on social media.

What do we develop in the workshop?

We define the relevant target groups, develop the corresponding advertising messages and create a delivery plan. Finally, we translate the advertising messages into an ad creative strategy and illustrate the planned direction with mock-ups.

How long does the workshop last?

The workshop usually lasts a full day. In addition, there is the questionnaire, the kick-off call and the preparation through the three audits.

Are ads set up during the workshop?

No. In the workshop, we develop the strategy and the delivery plan. Ads are not set up.

Are finished ad creatives produced?

No. We develop an ad creative strategy and create mock-ups for illustration. Finished ad creatives are not produced in the workshop.

What will I take away from the workshop?

You will receive a fully developed performance marketing strategy with defined target groups, suitable advertising messages, a delivery plan, an ad creative strategy and mock-ups to illustrate the planned direction for the ads.

Social workshops

Workshop: Performance Marketing Strategy

Q: Is there any further contact with Digiknall after the workshop?

After the workshop, there is a follow-up call. During this call, we discuss the next steps and clarify how you can continue working with the performance marketing strategy we have developed.

In a one-day workshop, you will develop a performance marketing strategy with Digiknall for a specific offering. We review your offering and existing advertising activities, define target groups and advertising messages, and plan the campaign delivery. We then translate the messages into an advertising strategy.

Start onboarding

At a glance

A one-day workshop with preparation: a questionnaire, kick-off call and three audits create the foundation for the day together.
Clear strategic decisions: We define target groups, suitable advertising messages and a campaign delivery plan for your offering.

The resultYou receive a fully developed performance marketing strategy with an advertising strategy.

The benefit of a Performance Marketing Strategy Workshop with Digiknall

Do you have a product, a service, a recruitment need or another specific reason that you want to promote using media budget? What is often missing is a clear decision about who you want to reach, which message suits this offering and how the advertising should be delivered on social media. In the workshop, we work out these decisions together. This applies to companies and organisations as much as to start-ups, EPUs and creators. The prerequisite is that there is a specific offering or need for which performance marketing can be used effectively.

What we develop in the Performance Marketing Strategy Workshop

Offering audit

We review the offering you want to promote using media budget. In doing so, we create a shared foundation for the further strategy: What is being promoted, what is the objective and what should the communication contribute to?

Ads audit

We audit existing advertising activities on social media. If ads have already been run, the activities to date are incorporated into the strategic work.

Competitor audit

We audit competitors' existing advertising activities on social media. This allows us to incorporate the advertising environment of your offering into the strategy.

Target groups and advertising messages

Based on the audits, we define the target groups relevant to your offering. We develop the appropriate advertising messages for these target groups. This involves determining which arguments, topics and forms of address should be used in the advertising.

Campaign delivery plan

We translate the target audiences and advertising messages into a delivery plan. It defines how the planned performance marketing communications should be structured and deployed.

Ad strategy

Finally, we translate the advertising messages into an ad creative strategy. Mock-ups illustrate what the strategic considerations could look like in ads. The mock-ups are not finished advertising materials. They help to discuss the direction, structure and connection between message and creative in concrete terms.

After the workshop, you will have a fully developed performance marketing strategy for your specific offering. It includes: the defined target audiences, the associated advertising messages, the delivery plan, an ad creative strategy, and mock-ups to illustrate the planned direction for the ads. After the workshop, there is a follow-up call. During it, we discuss the next steps and clarify how you can continue working with the strategy.

How the Performance Marketing Strategy Workshop works

Your starting point

Questionnaire

You will receive a questionnaire from Digiknall about your company, organisation, offering and previous advertising activities. Your answers form the basis for the subsequent discussion and preparation for the workshop.

Getting started together

Kick-off call

In the kick-off call, we discuss your answers and clarify the questions that are important for the performance marketing strategy. We specify the offering to be advertised, the objective of the campaign and the framework for the workshop.

Development

Workshop preparation

Based on the questionnaire and the kick-off call, Digiknall prepares the workshop. We carry out an offering audit, an ads audit and a competitor audit. In doing so, we review the offering to be advertised, existing advertising activities on social media and competitors' existing advertising activities on social media. The results form the basis for the strategic decisions made in the workshop.

Your performance marketing strategy

Strategy workshop

The workshop usually lasts a full day. Together, we discuss the audit results, define the relevant target audiences and develop the associated advertising messages. We then develop the delivery plan and translate the messages into an ad creative strategy. Mock-ups make the planned direction for the ads visible. Ads are not set up during the workshop, and finished ad creatives are not produced.

The next steps

Follow-up and next steps

After the workshop, we discuss the next steps in the follow-up call. We clarify how you can continue working with the developed performance marketing strategy.

Häufig gestellte Fragen

The workshop is aimed at companies, organisations, start-ups, sole proprietors and creators who want to promote a specific offering or need using a media budget.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.