How long does the workshop last?

The workshop day lasts up to eight hours. In addition, there is the questionnaire, the kick-off call, preparation by Digiknall, the follow-up work and the follow-up call.

What does Digiknall prepare before the workshop?

Before the workshop, we conduct three audits: a personal audit, a competitor audit and a community audit. We look at your story, your topics, your characteristics and your communication to date, the social media environment of comparable personal brands, and the questions and conversations within your community.

What do I need to prepare before the workshop?

You complete Digiknall’s questionnaire and take part in the kick-off call. Before the workshop, you also watch the current trend keynote. This enables us to work directly with your starting point and the relevant questions in the joint workshop.

What will I take away from the workshop?

You will leave the workshop with positioning for your personal brand on social media, a social media strategy, and specific formats and measures for implementation. You will also receive a written summary of the key audit findings and an outline of the next steps.

How long can I work with the strategy developed?

The strategy is designed for implementation over roughly a year and usually works well for considerably longer. It provides a framework for your social media decisions and the resulting content.

Is there any further contact with Digiknall after the workshop?

After the workshop, there is a follow-up call. During this, we discuss an outline of the next steps and clarify how you can continue implementing the strategy.

Social workshops

Workshop: Personal Branding

During an intensive workshop day, you will develop a clear social media strategy for your personal brand together with Digiknall. To do this, we work with your story, your drive, your knowledge and your personality. By the end, you will know what you want to stand for on social media and how to translate this positioning into concrete content and measures.

Start onboarding

At a glance

An intensive workshop day: we work with focus for up to eight hours on the positioning and social media strategy of your personal brand.
Three audits as a foundation: a personal audit, a competitor audit and a community audit form the basis for the workshop.

The resultYou will leave the workshop with a social media positioning, a strategy, concrete formats and measures, as well as an outline of the next steps.

The advantage of a Personal Branding Workshop with Digiknall

A personal brand does not emerge from regular posts alone. It has to suit you: your story, your experience, your knowledge, your drive and the way you come across to people. At the same time, it needs a clear direction so that others understand what you stand for and why they should follow you or work with you. In the workshop, we clarify this foundation and translate it into a social media strategy. We work more with you as a person than with a traditional corporate or product brand. We look at your existing content, comparable personal brands and the topics that concern your community. Digiknall brings experience in building personal brands such as “Sepp, was machst du?”, “Julia on the Fly” and “Herwig aus Wien”. This experience helps us assess the particularities of a personal brand and develop a direction for your social media communication from them.

What we develop in the Personal Branding Workshop

Your starting point

At the beginning, you will receive a questionnaire. It covers your work to date, your experience, your topics, your drive and your goals for your personal brand. In the kick-off call, we discuss your answers and clarify which questions are particularly important for your situation. This means we do not start with general ideas about how personal branding should work, but with your specific starting point.

Personal audit

In the personal audit, we identify which experiences, topics, characteristics and perspectives shape your personal brand. We look at your past, your knowledge, your motivation and the way you have presented yourself so far. The result provides a foundation for your positioning on social media. You will recognise which content suits you, which topics you can credibly own and what makes your communication personal.

Competitor audit

In the competitor audit, we look at comparable personal brands and relevant social media accounts in your field. We examine which topics, formats and storytelling approaches appear there and how the respective individuals position themselves. This gives you a better picture of what is already happening in your field. At the same time, it becomes clear where there is room for your own perspective and clear differentiation.

Community audit

In the community audit, we examine which questions, conversations and topics are on the minds of people in your circle. Among other things, we look at the discussions and reactions around your content and the content of comparable personal brands. This gives you a clearer picture of what interests your community, which needs are becoming visible and where your content can make an impact.

Positioning for social media

Based on the three audits, we develop a position for your personal brand on social media. We clarify what you want to stand for, which topics suit you and how you can communicate your personal substance clearly to the outside world. The positioning provides guidance for your content and helps you make future decisions more consistently.

Social media strategy and measures

We derive your social media strategy from the positioning. We work on suitable formats for your own channels and on concrete measures for implementation. This also includes social media hacks that suit your personal brand and your goals.

The workshop day

The workshop itself lasts up to eight hours. We discuss the results of the audits, make fundamental strategic decisions and develop the direction of your social media communications. The day is broadly divided into five parts:

Social media formats and measures

Next steps

By the end, you will have a clear position for your personal brand on social media, a suitable social media strategy and concrete formats and measures for implementation. You will also receive a written summary of the key audit findings and an outline of the next steps. In a follow-up call, we will discuss these together and clarify how you can continue working with the strategy.

How the Personal Branding Workshop works

Your starting point

Questionnaire

You will receive a questionnaire from Digiknall about yourself, your work to date, your topics, your goals and your personal brand. Your answers form the basis for the further discussion and preparation.

In-depth discussion

Kick-off call

In the kick-off call, we discuss your answers and ask further questions about your situation. We clarify which topics, goals and conditions are particularly relevant for the workshop.

Development

Three audits

Digiknall conducts a personal audit, a competitor audit and a community audit. We look at your story, your topics and your communication to date, examine comparable personal brands and explore the questions and conversations engaging your community. You will also receive the current trend keynote to watch.

Your social media strategy

Personal branding workshop

During a joint workshop day, we work intensively on your positioning, your social media strategy and specific measures. We discuss the results of the audits, sharpen the focus on trends and make strategic decisions for your communication as a personal brand.

The next steps

Follow-up and review

After the workshop, you will receive an outline of the next steps and a written summary of the key audit findings. In the follow-up call, we discuss the next steps together and clarify how you will put the strategy into practice.

Häufig gestellte Fragen

The workshop is aimed at people who want to build their personal brand or develop an existing personal brand further. It does not matter whether you already communicate regularly on social media or still want to clarify your positioning.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.