What happens in the workshop?

The workshop consists of specialist input on Meta Ads, an audit of the Meta Ads Manager, joint hands-on work on setup and running ads, an introduction to evaluation and a final Q&A session.

How long does the workshop last?

The workshop day generally lasts half a day. The collaboration also includes an initial questionnaire, a kick-off call, preparation by Digiknall and follow-up preparation of the materials.

What is reviewed in Meta Ads Manager?

We review the Meta Ads Manager and the existing setup, provided that the relevant access and an existing structure are already in place. The specific review points depend on the initial situation and the agreed scope of the workshop.

Can we set up specific ads during the workshop?

The workshop includes hands-on work on setup and running ads. If specific promotional content is already available, we can set up the ads together and launch them live.

Will the evaluation of Meta ads also be discussed?

We show how to evaluate live ads and what to consider when reviewing the results. The team can relate the evaluation to their own work and clarify any outstanding questions.

What will we receive after the workshop?

You will receive the audit findings, written recommendations for action, and prepared workshop materials or a presentation. If specific content was set up as an ad during the workshop, the jointly developed setup or the configured campaign or ad will also form part of the outcome.

Can questions from the team be discussed during the workshop?

The workshop concludes with a Q&A session. The team in attendance can ask outstanding questions and relate the content to their own work with Meta Ads.

What distinguishes the workshop from a general Meta Ads training course?

The workshop combines expert input with a look at the Meta Ads Manager and practical work on setup, running ads and evaluation. This means that the content relates to the specific starting position of the company or organisation. If specific content is already available, it can be set up as an ad and launched live together during the workshop.

Social workshops

Workshop: Meta Ads

A half-day workshop for businesses, organisations and their teams who want to better understand and use Meta Ads more effectively. You receive clear input on functions, settings and important aspects of placing ads. Together, we look at the Meta Ads Manager and work hands-on on setup, delivery and evaluation. If specific content is already available, we can set up the ads together in the workshop and launch them live.

Start onboarding

At a glance

Half-day workshop with input on Meta Ads, an audit of the Meta Ads Manager, hands-on work and Q&A
Working together on the setup, running and evaluation of Meta Ads
For marketing, communications and other interested teams, as well as senior management

The resultYou will know which functions and settings are relevant for Meta Ads, how to set up and run ads, and what to look out for when evaluating them. If specific content for promotion is available, you will also have a jointly set up and live campaign or ad at the end of the workshop.

The benefit of a Meta Ads workshop with Digiknall

Meta Ads offer many functions and settings. In day-to-day work, however, it often remains unclear which options are relevant for your company or organisation, how to set up an ad correctly and what to look out for when running and evaluating it. Digiknall works extensively in the social media field and understands the requirements surrounding Meta Ads. This means the workshop goes beyond a general introduction. You receive input tailored to your situation and can go through each step directly with us.

What we cover in the Meta Ads workshop

Input on Meta Ads

At the start, we create a shared foundation for working with Meta Ads. We explain relevant functions and options, show you how to configure ads, and discuss what matters when it comes to setup, running and evaluation.

Audit of the Meta Ads Manager

We look at the Meta Ads Manager and the existing setup, provided that appropriate access and an existing structure are already in place. We classify relevant settings and functions and clarify which points are important for further work.

Hands-on: setup and running

In the practical part, we go through the setup together. We work on the relevant settings and set up a specific ad or campaign. If promotional content is already available, it can be configured for Meta Ads and launched live together during the workshop.

Evaluation of Meta Ads

We discuss how to evaluate ads that have been run and which points are important when reviewing the results. This will enable you to better understand evaluation in future and discuss questions about your own ads within the team.

Recommendations for further work

Based on the input, the audit and our joint work, we derive written recommendations for how to proceed with Meta Ads. They show which points you should consider in future setups, ad placements and evaluations.

Q&A

At the end, the team present can ask any outstanding questions and relate the content to their own work with Meta Ads.

After the workshop, you will have: a better understanding of the functions and possibilities of Meta Ads; a clear overview of the Meta Ads Manager and the existing setup, if one already exists; practical experience of setting up and running ads; an understanding of how Meta Ads can be evaluated; written recommendations for further work with Meta Ads; and prepared workshop materials or a presentation. If specific content for promotion is available, you will also receive a jointly set up campaign or ad. This can be launched live during the workshop. The workshop thus creates a shared foundation for the team’s further work with Meta Ads. The specific work that follows the workshop depends on the respective starting point and the agreed next steps.

How the Meta Ads Workshop works

Your starting point

Questionnaire

At the beginning, you complete a questionnaire. This gives Digiknall the necessary context to prepare for the workshop. If you already have a Meta Ads Manager, an existing setup or specific content, you can provide this information there.

In-depth work

Kick-off call

In the kick-off call, we clarify the starting point and the framework for the workshop. Digiknall then prepares for the session. This includes specialist input on Meta Ads, preparing the audit of the Meta Ads Manager, planning the hands-on work and the written recommendations.

Your Meta Ads

Workshop day

The workshop itself usually lasts half a day and consists of five parts: Input: You receive a clear overview of the functions, settings and possibilities of Meta Ads. Audit: We look at the Meta Ads Manager and the existing setup, if one already exists. Hands-on: We work together on the setup and running of ads. If specific content is available, we can use it to set up and launch the ads live. Evaluation: We discuss how running ads can be evaluated and what to look out for. Q&A: The team present can ask any outstanding questions and relate the content to their own work with Meta Ads.

After the workshop

Follow-up

After the workshop, Digiknall follows up on the materials. You will receive the results of the audit, the written recommendations and prepared workshop materials or a presentation.

Häufig gestellte Fragen

The workshop is aimed at companies and organisations of different sizes. It is particularly suitable for marketing and communications teams. Other interested teams, individuals or senior management can also take part.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.