Which social media platforms are suitable for trend hijacking?

Trend hijacking can be relevant on all social media platforms. Which platform and format are suitable in a specific case depends on the selected trend and your social media presence.

How quickly does a trend need to be implemented?

There is no general timeframe. One thing is clear, however: timing matters in trend hijacking. Trends can change quickly or lose attention. That is why we move swiftly from trend monitoring to concept development and implementation.

What exactly will I get?

You receive a specific mini concept for trend hijacking. We then implement the resulting measure.

Social Organic Campaigning

Trend Hijacking

Q: Do you follow every trend?

No. Trends alone are interchangeable to us. We first assess whether a trend is a good fit for your company or organisation and whether it can be meaningfully linked to your own message.

We use social media trends to grow your channels without making your content generic.

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At a glance

We monitor social media trends and assess which ones are suitable for your company or organisation.
We develop a specific mini-concept for trend hijacking.
We implement the idea. We respond quickly because trends do not wait for us.

The resultAn implemented trend-hijacking measure that connects the trend with your own company or organisation.

The advantage of Trend Hijacking with Digiknall

We use trends to grow your channels without making your content generic. To do this, we assess which trends are suitable for your company or organisation, develop a mini-concept and implement it. This turns a trend into content with its own message.

What we develop in trend hijacking

Trend monitoring

We monitor social media trends and assess which ones could be of interest to your company or organisation. This is not about jumping on every trend. We look for trends that suit your own message and social media presence.

Mini-concept for hijacking

For suitable trends, we develop a specific mini-concept. It shows how you can use the trend for your company or organisation without simply publishing the same content as everyone else.

Implementation

Once the mini-concept is in place, we implement the trend-hijacking measure. We need to be quick to do this. That is why we put the idea into practice swiftly.

The end result is a specific, implemented trend-hijacking measure. It connects a suitable social media trend with your company or organisation and turns a generic trend into an original content idea.

How trend hijacking works

Monitoring

Trend monitoring

We monitor trends on social media and assess whether a trend is a good fit for your company or organisation.

Development

Mini concept

We develop a specific idea for how you can leverage the trend. The mini concept links the trend to your own message.

Implementation

Trend hijacking

We implement the trend hijacking measure. Since trend-related topics can quickly lose relevance, we put the concept into practice without unnecessary delay.

Häufig gestellte Fragen

Trend hijacking means strategically using an existing social media trend for your own company or organisation. The trend is not simply copied. We link it to your own message and a suitable occasion for your social media content.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.