How long does the workshop last?

The strategy workshop itself lasts one day, or up to eight hours. This is complemented by the questionnaire, the kick-off call, preparation by Digiknall, the review and the follow-up call.

What does Digiknall prepare before the workshop?

Before the workshop, we conduct three audits: a brand audit, a competitor audit and a community audit. We look at your brand and its content, your competitors’ social media activities, the topics and conversations in the community, as well as the entire social media landscape surrounding your company, your competitors, your community and your topic.

What do I need to prepare before the workshop?

You answer Digiknall’s questionnaire and take part in the kick-off call. Before the workshop, you also watch our current trend keynote. This means you can start the shared day well prepared.

How long can I work with the strategy we have developed?

The strategy is designed for implementation over around one year and usually works effectively for much longer. It provides a framework for your social media decisions and the measures derived from them.

Is there any further contact with Digiknall after the workshop?

After the workshop, there will be a follow-up call. We will discuss the outline of the next steps and clarify how you can continue implementing the strategy.

Social workshops

Workshop: Social Media Strategy

Q: What will I take away from the workshop?

You will leave the workshop with positioning for your brand on social media, a clear strategy and specific measures for implementation. You will also receive a written summary of the key audit findings, data-based recommendations and an outline of the next steps.

In an intensive workshop day, you will work with Digiknall to develop a clear social media strategy for your company or organisation.

Start onboarding

At a glance

An intensive workshop day: we work on your social media strategy with focus for up to 8 hours.
Preparation with substance: three audits of your brand, competitors and community form the basis for the workshop.

The resultYou leave the workshop with positioning for social media, a strategy, concrete measures and an outline of the next steps.

The benefit of a strategy workshop with Digiknall

Many companies know that they want to become more active on social media. However, there is often no shared understanding of what the brand should stand for there, which content suits it and which measures actually contribute towards the desired goal. In the social media strategy workshop, we clarify these questions in one day. To do so, we first take a close look at your brand, your competitors, your community, your existing social media activities and the field in which you operate. Based on these insights, we develop a clear translation of your brand for social media. Building on this, we make the fundamental strategic decisions in the workshop and derive concrete measures for implementation.

What we develop in the social media strategy workshop

Your starting point

At the beginning, you will receive a questionnaire with general questions about your company or organisation. In the subsequent kick-off call, we discuss your answers and clarify which topics are particularly important for your situation. This means the audit does not start from general assumptions, but from your specific starting point.

Brand audit

We examine your brand and its content foundation. To do this, we look at your existing content, topics and the way your company or organisation has presented itself so far. This makes it clear which content and topics already shape your brand, what can be carried forward onto social media and where a clearer direction would be beneficial.

Competitor audit

We examine the social media activities of your direct competitors. We look at relevant profiles, content, topics and formats, and compare how other providers in your field present themselves. You gain a better overview of which content is already working in your industry, how competitors are positioning themselves and where there is room for your own direction.

Community audit

We audit the community around your content and the content of your competitors. In doing so, we examine the questions, conversations and topics that concern the target groups in this environment. This creates a more precise picture of what your target groups are interested in in terms of content, which needs become apparent and what your social media strategy can build on.

Social media positioning

Based on the audits, we develop a positioning and a social media strategy. The aim is to translate the substance of your brand into clear language and a suitable content direction for social media. This strategy provides guidance for future content and decisions. It creates a shared understanding of what your brand stands for on social media.

Social media measures

We derive specific measures from the strategy to help you achieve your goals. Among other things, we work on social media formats within your own channels, i.e. organic social media, and on social media hacks. The measures turn the strategy into an implementation plan. They show what can be done next and how strategic decisions translate into concrete activities.

The workshop day

The actual strategy workshop lasts eight hours. We use the day to make decisions together and further develop the strategy. The day is broadly divided into five parts: 1) Input for the day, 2) Results from the audit and market overview, 3) Strategy and translating the brand for social media, 4) Social media measures, 5) Next steps. To prepare for the workshop, you will also receive our current trend keynote to watch.

Summary and follow-up

The key findings from the audit are summarised in writing. These are supplemented by data-driven recommendations that are discussed in the workshop and incorporated into the strategy. After the workshop, we create an outline of the next steps. In a follow-up call, we discuss these together and clarify how you can continue working with the strategy.

In the end, you will have a clear social media strategy for your company or organisation. It includes the positioning of your brand on social media, fundamental strategic decisions and concrete measures for implementation. You will also receive the written summary of the audit, data-driven recommendations, an outline of the next steps and a follow-up conversation. This enables you to put the strategy into practice for at least a year, and usually significantly longer.

How the social media strategy workshop works

Your starting point

Questionnaire

You will receive a questionnaire from Digiknall containing general questions about your company, organisation or personal brand. Your answers form the basis for the further discussion and preparation.

In-depth discussion

Kick-off call

In the kick-off call, we discuss your answers and ask further questions tailored to your situation. We clarify which topics, goals and framework conditions are particularly relevant to the workshop.

Development

Workshop preparation

Digiknall carries out a brand, competitor, community and social media audit. We examine your brand and its content, review your competitors' social media activities, investigate the topics and conversations within the community, and look at what is happening on social media around your company, your competitors, your community and your topic. We prepare the workshop on this basis. You will also receive the current trend keynote to watch.

Your social media strategy

Strategy workshop

On a shared workshop day, we work intensively on your positioning, your social media strategy and specific measures. We discuss the audit findings, sharpen our focus on trends and make fundamental strategic decisions for your social media communications.

The next steps

Review and follow-up

After the workshop, you will receive an outline of the next steps. We will discuss these together in the follow-up call and clarify how you will put the strategy into practice.