What happens in the workshop?

The workshop consists of platform insights, an audit of your own TikTok channels, an audit of competitor and best-practice channels, recommendations for action and a final Q&A session.

How long does the workshop last?

The workshop day generally lasts half a day. The collaboration also includes an initial questionnaire, a kick-off call, preparation by Digiknall and follow-up work on the materials.

Which channels are audited?

We look at your own TikTok channels as well as competitors’ and best-practice channels. The audit of your own channels covers your presence, content, and the TikTok features you use or could use.

Can questions from the team be discussed during the workshop?

The workshop concludes with a Q&A session. There, the team in attendance can ask outstanding questions and relate the content to their own TikTok work.

What distinguishes the workshop from a general TikTok training course?

The workshop combines an introduction to the platform with audits of your own channels, competitors and best-practice channels. This means the recommendations for action relate to the company’s or organisation’s specific starting point.

Social workshops

Workshop: TikTok

Q: What do we receive after the workshop?

You receive the results of the audits, written recommendations for action, and prepared workshop materials or a presentation.

A half-day workshop for companies, organisations and their teams who want to better understand TikTok and use it more strategically. You will receive an easy-to-understand platform overview, specific audits of your own channels, competitors and best-practice channels, as well as recommendations for further work on TikTok.

Start onboarding

At a glance

Half-day workshop with a platform overview, audits, recommendations and Q&A
For marketing, communications and other interested teams, as well as management
Including questionnaire, kick-off call, preparation by Digiknall and follow-up of the materials

The resultYou will know what opportunities TikTok offers your company or organisation and how you can make better use of TikTok in future.

The advantage of a TikTok workshop with Digiknall

TikTok offers many features and opportunities. In day-to-day work, however, it often remains unclear which of these are relevant to your own company or organisation, where your current presence stands and which next steps make sense. Digiknall specialises in social media, works extensively in the field of social media and knows the possibilities offered by the platforms inside out. This means the workshop goes beyond a general introduction. You will receive an assessment that relates to your channels and your work.

What we develop in the TikTok workshop

Platform overview of TikTok

To begin with, we focus on TikTok itself: how the platform works, its features and the opportunities it offers companies and organisations. The overview creates a shared foundation for the subsequent audit and discussion.

Audit of your own TikTok channels

We look at the presence and content of your own TikTok channels, as well as the TikTok features you use and could use. This makes it clear what is already being used and where further opportunities lie.

Audit of competitor channels

We include competitors’ TikTok channels in our analysis. This allows you to assess your own presence in the relevant context and see which approaches are visible among other companies or organisations.

Audit of best-practice channels

We also look at best-practice channels on TikTok. They provide points of comparison for the discussion and help identify possible approaches for your own TikTok work.

Recommendations for further work

Based on the platform insights and the audits, we derive recommendations for action. They show how your company or organisation can make greater and better use of TikTok and what contribution the team present can make.

After the workshop, you will have: the results from the audit of your own TikTok channels, competitor channels and best-practice channels, written recommendations for further work on TikTok, and prepared workshop materials. The workshop therefore provides a shared foundation for the team’s further work. The specific implementation of the recommendations is not part of the service described here.

How the TikTok workshop works

Your starting point

Questionnaire

At the beginning, you complete a questionnaire. This gives Digiknall the necessary context to prepare the workshop.

In-depth analysis

Kick-off call

In the kick-off call, we clarify the starting point and the scope of the workshop. Digiknall then prepares the workshop. This includes platform insights on TikTok, audits of your own TikTok channels, competitor and best-practice channels, as well as recommendations for action.

Your TikTok channels

Workshop day

The workshop itself usually lasts half a day and consists of four parts:

After the workshop

Follow-up

After the workshop, Digiknall follows up on the materials. You will receive the results from the audits, the written recommendations for action, and prepared workshop materials or a presentation.

Häufig gestellte Fragen

The workshop is aimed at companies and organisations of various sizes. It is particularly suitable for marketing and communications teams. Other interested teams, individuals or management can also take part.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.