Does a performance marketing strategy already need to be in place?

The setup requires a completed performance marketing strategy. We transfer this strategy to the Ads Manager and use it to create a concrete campaign structure for the selected platform.

Does Digiknall set up Pixel and Conversions API?

For straightforward partner integrations, we set up Pixel and Conversions API ourselves. Examples include Perspective and Shopify.

Are payment methods also set up?

We add the required payment methods to the advertising account of the chosen platform.

Is ongoing campaign management included in the setup?

No. The service ends with the technical setup and transfer of the campaign structure to the Ads Manager. Ongoing campaign management is not part of this setup.

Are the campaigns already live after the setup?

No. The setup provides the technical foundation for campaigns to be implemented and launched in the Ads Manager. Ongoing management and further campaign work are not part of this service.

Paid Social Campaigns

Technical performance marketing setup

Q: Can Digiknall set up a new Ads Manager?

We can set up the Ads Manager from scratch or continue working with an existing account. This includes the necessary account settings, people and access permissions.

Q: Is all tracking included in the setup?

No. If programming skills are required for tracking, the technical implementation is not part of this service. This applies, for example, to complex tracking solutions via Matomo. In such cases, we work with qualified partners.

We transfer your completed performance marketing strategy to the Ads Manager of your chosen platform. We set up the technical foundations, add the necessary people and access permissions, configure tracking and translate the campaign structure from the strategy into the Ads Manager. The setup is available for Meta, TikTok, Pinterest, Reddit or LinkedIn.

Start onboarding

At a glance

Setting up the Ads Manager for a chosen platform
Technical setup of accounts, access permissions, tracking and payment methods
Transfer of the completed campaign structure from your performance marketing strategy

The resultYou receive a configured Ads Manager in which campaigns can be implemented and run on the chosen platform.

The advantage of technical performance marketing setup with Digiknall

A completed performance marketing strategy is of little use if the technical setup in the Ads Manager is missing or the campaign structure is not properly reflected there. This is exactly where we come in. We set up the Ads Manager on your preferred platform or bring an existing account up to the required standard. We then transfer the campaign structure from your strategy and take care of the technical foundations you need for implementation. Ongoing campaign management is not part of the setup.

What we set up in the technical performance marketing setup

Ads Manager and accounts

We set up the Ads Manager for the chosen platform from scratch or continue working with an existing account. This includes the necessary account settings for subsequent campaign implementation.

People and access permissions

We add the people involved and set up the access permissions needed for collaboration.

Events Manager, Pixel and Conversions API

We take care of events and tracking in the respective system. If a simple partner integration is available, we set up Pixel and Conversions API ourselves. Examples include integrations with Perspective or Shopify. For more complex tracking solutions that require programming expertise, the technical programming is not part of this service. This applies, for example, to tracking via Matomo. In such cases, we work with qualified partners.

Payment methods

We store the required payment methods in the respective advertising account so that the campaigns can be run later.

Campaign structure in Ads Manager

We translate the completed performance marketing strategy into a concrete campaign structure for the selected platform. This turns the strategic foundation into a structure that can be implemented in the relevant Ads Manager.

The result is a configured Ads Manager for the selected platform. The necessary access, technical foundations and payment methods are created or stored. The campaign structure from your performance marketing strategy is transferred to the Ads Manager. This establishes the technical basis for implementing and running campaigns on the selected platform. Ongoing campaign management is not included in this service.

How the technical performance marketing setup works

Starting point

Kick-off call

We clarify which platform the setup is for and whether a new Ads Manager is being set up or an existing account is being revised. The setup is available for Meta, TikTok, Pinterest, Reddit or LinkedIn.

Setup

Technical setup

We set up the Ads Manager or adapt the existing account. We then add the relevant people and set up the required access.

Tracking Events Manager

Events Manager

We set up events and tracking in the relevant system. For simple partner integrations, for example with Perspective or Shopify, we set up the Pixel and Conversions API.

Initialisation

Campaign structure

We transfer the completed performance marketing strategy to the Ads Manager. This creates the strategic foundation as a concrete campaign structure for the selected platform.

Häufig gestellte Fragen

The technical performance marketing setup is available for Meta, TikTok, Pinterest, Reddit or LinkedIn. You choose the platform for which the Ads Manager is to be set up and the campaign structure implemented. The service is booked per platform.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.