Does a social media strategy workshop need to have taken place beforehand?

No. The workshop generally follows a social media strategy workshop, but this is not a mandatory requirement. What matters is that a social media strategy with formats and measures is in place.

How long does the workshop last?

The workshop comprises two days: a workshop day for planning, preparation and a test shoot, and a production day for the actual content production and joint post-production. A feedback call also takes place after the team’s first independent shoot.

What happens on the first workshop day?

On the first day, you go through the formats and the prepared plan together. You plan the implementation, prepare the content and carry out an initial test shoot. The resulting mock-up provides the basis for feedback and further production.

What happens on the production day?

On the second day, you produce the first content. You then cover post-production in practical terms and discuss the programmes used and the process.

Does our team produce the content itself, or does Digiknall take care of production?

The workshop is designed for joint, practical implementation. Your team is involved in planning, the test shoot, production and post-production. This allows them to get to know the process and get started independently afterwards.

What results do we take away from the workshop?

You take away clearly defined, ready-to-implement content formats, preparation for the first production, scripts and storyboards for the first shoot, as well as a mock-up from the test shoot. A content production system is also created as a basis for independent implementation.

What is special about this workshop?

The workshop directly combines social media strategy with practical content production. Digiknall shares knowledge from its own content production and works with the system developed for implementing social media campaigns.

What happens after the workshop?

Your team independently implements the production process. After your first shoot, there will be a feedback call in which you discuss your experiences and any outstanding questions.

Social workshops

Workshop: Social Media Content Production

Do you have a social media strategy and a team that is meant to implement it? In this hands-on workshop, you bring the strategy into content production. Together, we refine formats, prepare the first production, film initial content and work through post-production in practice. This enables your team to get started independently with implementation afterwards.

Start onboarding

At a glance

Two days of practical work: one workshop day for planning, preparation and a trial shoot, followed by a production day.
From strategy to shoot: Existing formats and measures are refined and prepared ready for implementation.

The resultYour team receives a content production system and the foundation to continue implementing social media independently.

The benefit of a Content Production Workshop with Digiknall

A social media strategy shows which formats and measures are right for your company. However, your team also needs a clear process for implementation: from planning and shooting through to post-production and publishing. In the Content Production Workshop, you work through this process together. Your existing social media strategy is the starting point. This results in concrete formats, prepared productions and a system that enables your team to continue working independently. \*The workshop generally follows a Social Media Strategy Workshop. However, this is not a prerequisite. What matters is that there is a social media strategy and a team to take on the implementation.

What we develop in the Content Production Workshop

Translating the strategy into implementable formats

We go through the formats and measures in your social media strategy and refine them for production. This creates a clear foundation for the initial content.

Preparing the first production

We make the formats ready for implementation and prepare the first production. Depending on the scope of the project, this includes scripts and storyboards for the first shoot.

Planning the implementation together

On the first workshop day, you work with your content team on detailed planning. You discuss how the formats will be implemented and prepare them together for the shoot.

Learning directly in the trial shoot

The first trial shoot shows how the planned formats work in practice. This results in a mock-up that serves as the basis for feedback and further production.

Produce initial content

On the second day, you put the preparation into practice. Together, you produce the initial content and discuss the production process.

Go through post-production in practice

You cover post-production together and work hands-on with the programmes and the intended process. This is how your team learns how the content produced is further edited.

The outcome for your team

By the end, you will have refined the formats, prepared the first production and produced initial content. Your team knows the process from planning through to post-production and has a content production system as a basis for independent implementation. A feedback call takes place after the first independently conducted shoot. During this, you can discuss any outstanding questions from the first independent implementation and put what you have learned into context.

How the Social Media Content Production Workshop works

Prepare formats and production

Kick-off

We build on your social media strategy, the formats it contains and the planned measures. Digiknall refines the formats and prepares the first production. Depending on the scope of the project, this also includes scripts and storyboards for the first shoot.

Planning, preparation and trial shoot

Workshop day 1

Together with your content team, we go through the formats and the prepared plan. You plan the implementation hands-on and prepare the content for the shoot. This is followed by an initial trial shoot. The resulting mock-up helps you prepare specifically for the following production day.

Production and post-production

Workshop day 2

On the second day, you produce the initial content. Afterwards, you go through post-production in practice and discuss the programmes used for it and the process. This gives your team a concrete basis for further independent content production.

After your first independent shoot

Feedback call

Once your team has independently carried out the first shoot, a feedback call takes place. You discuss the experiences from the implementation and can clarify any outstanding questions about the production process.

Häufig gestellte Fragen

The workshop is aimed at companies, organisations and start-ups that already have a social media strategy and a team to implement it.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.