Which platforms are managed?

Depending on the project, we manage the intended social media advertising platforms. These may include Facebook, Instagram, TikTok, LinkedIn or Reddit, for example. The specific platforms used depend on the respective performance marketing strategy and the scope booked.

What is set up on the platforms?

We create the campaign and ad structures, upload the finished ads and write the corresponding captions or ad copy.

Are captions or ad copy also written?

Writing the captions or ad copy is part of implementing the ads within this service.

How often are the campaigns reviewed?

Ongoing campaigns are reviewed daily. If adjustments are needed, we optimise the ads.

Are the campaigns managed after setup?

In addition to setup, the service also includes ongoing campaign management with daily monitoring and ad optimisation.

Is the creation of advertising materials also included?

No. Creating the ads is not part of this service. Finished ads are a prerequisite for Performance Marketing Management. They can come from an upstream Digiknall project or be provided by you.

Paid Social Campaigns

Performance Marketing Management

Q: Is the performance marketing strategy included in this service?

This service requires a completed performance marketing strategy. As part of Performance Marketing Management, we transfer it to the selected social media advertising platforms and implement it there. Whether Digiknall creates the strategy as part of an upstream scope of services depends on the scope booked.

We implement your performance marketing strategy on relevant social media advertising platforms and manage your campaigns on an ongoing basis.

Start onboarding

At a glance

Setting up campaigns, ad sets and ads, including captions
Daily monitoring and ongoing optimisation of ads

The resultYour campaigns are set up on the selected platforms and continuously managed by Digiknall.

The advantage of Performance Marketing Management with Digiknall

A finished performance marketing strategy only delivers results when it is properly implemented and continuously managed in the relevant ads managers. That is exactly what Performance Marketing Management is about: we transfer your strategy to the selected social media advertising platforms, set up the ads and keep an eye on their ongoing delivery. We do not work on just one platform. Depending on the project, we manage the intended channels, such as Facebook, Instagram, TikTok, LinkedIn or Reddit. This ensures that your planned campaign structure is implemented where your ads are to be shown.

What we implement in Performance Marketing Management

Setting up campaign and ad structures

We create the campaigns and associated ad structures in the respective advertising platforms. This maps the planned delivery in the accounts and prepares it for running.

Setting up ads and writing captions

We set up the finished ads on the selected platforms and write the associated captions or ad copy. The ads are integrated into the previously created campaign structure.

Daily monitoring and ongoing optimisation

We review ongoing campaigns daily and make adjustments when delivery requires revision. Ongoing management includes monitoring and optimising the ads on the selected platforms in each case.

By the end, the campaigns are set up on the selected social media advertising platforms and the ads have been configured. Digiknall handles ongoing delivery through daily monitoring and ad optimisation. Depending on the scope of services booked, the finished performance marketing strategy and ads may either come from a preceding Digiknall project or be provided by you. The creation of the ads themselves is not included in this service.

How Performance Marketing Management works

Starting point: strategy and ads

Strategy and ads

The basis is a finished performance marketing strategy with the intended ads. Depending on the scope of services booked, these come from a preceding Digiknall project or are provided by you.

Set-up

Campaigns and ads

We transfer the strategy to the selected social media advertising platforms. To do this, we create the campaign and ad structures, set up the finished ads and write the associated captions or ad copy.

Ongoing delivery

Monitoring and optimisation

After setup, we review ongoing campaigns daily and optimise the ads if adjustments are needed. Management is carried out on the selected social media advertising platforms.

Häufig gestellte Fragen

As a basis, you need a completed performance marketing strategy and finished ads. Depending on the scope booked, these can come from an upstream Digiknall project or be provided by you.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.