What happens in the workshop?

The workshop consists of a platform introduction, a brand audit, a competitor audit, a topic audit, recommendations for action and a final Q&A session.

How long does the workshop last?

The workshop itself generally lasts half a day. The collaboration also includes an initial questionnaire, a kick-off call, preparation by Digiknall and follow-up work on the materials.

Which audits are included in the workshop?

The workshop includes three audits. In the brand audit, we examine whether, how and in what context your company or organisation is discussed on Reddit. The competitor audit focuses on discussions about your company’s or organisation’s competitors. In the topic audit, we look at whether, how and in what context the topics relevant to your company or organisation are discussed.

What do we receive after the workshop?

You receive the results of the audits, written recommendations for action, and prepared workshop materials or a presentation.

Can questions from the team be discussed during the workshop?

The workshop concludes with a Q&A session. The team members present can ask any outstanding questions and relate the content to their own work on Reddit.

What distinguishes the workshop from general Reddit training?

The workshop combines a platform overview with a brand audit, a competitor audit and a topic audit. As a result, the recommendations for action relate to the specific situation of the company or organisation and to the discussions and topics that are relevant on Reddit.

Social workshops

Workshop: Reddit

A half-day workshop for companies, organisations and their teams who want to better understand and use Reddit more effectively. You will receive an easy-to-understand introduction to the platform, three audits: a brand audit, a competitor audit and a topic audit, as well as recommendations for further work on Reddit.

Start onboarding

At a glance

Half-day workshop with an introduction to the platform, audits, recommendations and Q&A
For marketing, communications and other interested teams, as well as management
Including questionnaire, kick-off call, preparation by Digiknall and follow-up documentation

The resultYou will know what opportunities Reddit offers your company or organisation and how you can make better use of Reddit in future.

The benefit of a Reddit workshop with Digiknall

On Reddit, people talk about companies, organisations and the topics they are associated with. However, it is often unclear whether their own brand is mentioned there at all, in what context it is discussed and which conversations or topics are relevant to their own work. Digiknall specialises in social media, works in depth with social media and knows the possibilities offered by the platforms inside out. This means the workshop goes beyond a general introduction. You will receive an assessment relating to your company or organisation, the competition and the relevant topics on Reddit.

What we develop in the Reddit workshop

Introduction to Reddit as a platform

We begin with Reddit itself: how the platform works, its features and the opportunities it offers companies and organisations. The introduction provides a shared basis for the subsequent audits and discussion.

Brand audit

We examine whether, how and in what context your company or organisation is discussed on Reddit. We look at the conversations and content in which the brand appears and assess them for further discussion.

Competitor audit

We examine whether, how and in what context the competitors of your company or organisation are discussed on Reddit. This reveals which conversations and contexts surrounding the competition are relevant.

Topic audit

We examine whether, how and in what context the topics of your company or organisation are discussed on Reddit. This shows which conversations and content belong to the relevant thematic environment.

Recommendations for further work

Based on the platform introduction and the three audits, we derive recommendations for action. They show how your company or organisation can better understand and use Reddit in future, and what contribution the team present can make to this.

After the workshop, you will have: the results from the brand audit, competitor audit and topic audit, written recommendations for further work on Reddit, and prepared workshop materials. The workshop thus creates a shared basis for the team’s further work. The specific implementation of the recommendations is not part of the service described here.

How the Reddit Workshop works

Your starting point

Questionnaire

At the beginning, you complete a questionnaire. This provides Digiknall with the necessary context for preparing the workshop.

In-depth discussion

Kick-off call

In the kick-off call, we clarify the starting point and the scope of the workshop. Digiknall then prepares the workshop. This includes the platform introduction to Reddit, the brand audit, competitor audit, topic audit and recommendations for action.

Your Reddit presence

Workshop day

The workshop itself usually lasts half a day and consists of four parts:

After the workshop

Follow-up

After the workshop, Digiknall follows up on the materials. You receive the results from the brand audit, competitor audit and topic audit, the written recommendations for action, as well as prepared workshop materials or a presentation.

Häufig gestellte Fragen

The workshop is aimed at companies and organisations of various sizes. It is particularly suitable for marketing and communications teams. Other interested teams, individuals or senior management can also take part.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.