Paid Social Campaigns

Ad content production

We produce static advertising materials and video ads for your performance marketing campaign.

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At a glance
  • We develop scripts and storyboards, prepare the production and, where required, organise suitable actors or creators.
  • Our content team produces static advertising materials and video ads that align with your strategy.

The resultYou receive finished ad content for delivery in your performance marketing campaign.

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The advantage of Ad content production with Digiknall

A social media performance marketing strategy shows which ads you need for your campaigns. With ad content production, we turn these requirements into concrete advertising materials. We take care of preparation, research and defining the content in detail. We then create scripts and storyboards for the shoot day. Our content team produces the material and prepares it for delivery in post-production. This gives you the right ad content from a single source, without having to organise the production yourself.

What we deliver in ad content production

Research and refinement

We prepare the content from the social media performance marketing strategy for production. To do this, we define in detail which ads are to be created and the requirements arising from the strategy.

Scripts and storyboards

Based on the prepared content, we create scripts and storyboards for the video ads. They provide clear direction for the shoot day and show which scenes and content will be produced.

Organisation of performers and creators

If people are needed in front of the camera, the Digiknall team can take on this role. People from your company or organisation can also appear. If required, we can also arrange amateur performers, user-generated content creators, or creators and influencers.

Production of ads

Our content team handles the shoot day and produces the agreed content. Depending on the requirements and strategy, this results in a mix of static ad creatives and video ads.

Post-production

After the shoot day, we prepare the material for delivery. This includes finalising the produced static ad creatives and video ads.

You receive finished static ad creatives and video ads for delivery. The content and formats produced are based on the Social Media Performance Marketing strategy and the agreed production scope.

How ad content production works

Preparation

Scripts and storyboards

We research the required content, clarify the specifications of the Social Media Performance Marketing strategy and prepare the production. To do this, we create scripts and storyboards. If performers or creators are needed, we determine who will be in front of the camera and, if required, arrange suitable people separately.

Production

Shoot day

Our content team handles the shoot day and produces the agreed ads. Depending on the strategy and requirements, this results in a mix of static ad creatives and video ads.

After the shoot day

Post-production

We edit and finalise the produced ad content for delivery. At the end, you receive the finished static ad creatives and video ads.

Häufig gestellte Fragen

Ad content production requires a Social Media Performance Marketing strategy. It forms the basis for which ads are produced and what requirements the content needs to meet.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.