Is the performance marketing strategy included in this service?

This service requires a completed performance marketing strategy. As part of the service, we transfer it into the Facebook & Instagram Ads Manager and implement it there. Whether Digiknall creates the strategy as part of an upstream service depends on the scope booked.

Which channels are managed?

The campaigns are set up and managed for Facebook and Instagram via the Facebook & Instagram Ads Manager.

Are captions written too?

Writing captions is part of implementing the ads in this service.

How often are the ads reviewed?

The active ads are reviewed daily. If adjustments are needed, we optimise the ads.

Will the campaigns continue to be managed after they have been set up?

In addition to setting them up, the service also includes ongoing campaign management with daily monitoring and ad optimisation.

Does this also include creating ad creatives?

Creating ads is not included in this service. Finished ads are a prerequisite for this service. They can either come from Digiknall or be provided by you.

Paid Social Campaigns

Facebook & Instagram Ads

Q: What is set up in the Ads Manager?

We create campaigns and ad sets, set up the ads and write the associated captions.

We set up your performance marketing strategy in the Facebook & Instagram Ads Manager and continuously manage your ads.

Start onboarding

At a glance

Setting up campaigns, ad sets and ads, including captions
Daily monitoring and continuous optimisation of ads

The resultYour campaigns are set up in the Facebook & Instagram Ads Manager and continuously managed.

The advantage of Facebook & Instagram Ads with Digiknall

A finished performance marketing strategy only delivers results when it is properly implemented and continuously managed in the Ads Manager. We set up your campaigns on Facebook and Instagram and configure your ads. We then keep an eye on their ongoing delivery. We review the ads daily and optimise them whenever adjustments are needed.

What we implement in Facebook & Instagram Ads

Setting up campaigns and ad sets

We create the campaigns and the associated ad sets in the Ads Manager. This maps the planned delivery in the account and prepares it for launch.

Configuring ads and writing captions

We configure the ads in the Ads Manager and write the associated captions. The ads are thus integrated into the previously created campaign and ad set structure.

Daily monitoring and optimisation

We monitor the active ads daily and make optimisations where required. We adjust the ads whenever their delivery requires revision.

By the end, the campaigns are set up in the Facebook & Instagram Ads Manager and the ads are configured. Digiknall handles ongoing delivery through daily monitoring and ad optimisation. Depending on the scope of services booked, the finished performance marketing strategy and the ads can either come from a preceding Digiknall project or be provided by the client.

How Facebook & Instagram Ads works

Starting point

Strategy and ads

Implementation is based on a completed performance marketing strategy with the planned advertisements. Depending on the scope of services booked, these originate from an upstream Digiknall project or are provided by the client.

Set-up

Campaigns and ads

We transfer the strategy into the Facebook & Instagram Ads Manager. To do this, we create campaigns and ad sets, set up the ads and write the associated captions.

Ongoing management

Monitoring and optimisation

After set-up, we monitor the ads daily and optimise them on an ongoing basis. This keeps management in the Ads Manager aligned with the planned campaign structure.

Häufig gestellte Fragen

As a basis, you need a completed performance marketing strategy and advertisements. Depending on the scope booked, these can come from Digiknall or be provided by you.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.