How does a social media giveaway differ from a traditional giveaway?

A social media giveaway is designed specifically for social media. Entry and the accompanying content are tailored to the respective platform, the selected community and the topic on which your company or organisation wishes to position itself.

Is a social media giveaway primarily about gaining new followers?

No. While a social media giveaway can generate attention and attract new followers, Digiknall designs the campaign with a view to long-term positioning within a particular community or on a particular topic.

Which companies and organisations is a social media giveaway suitable for?

This service is suitable for companies and organisations that wish to position themselves on social media in relation to a particular topic or within a particular community, and want to use a giveaway as an opportunity to do so.

Does Digiknall also develop the terms and conditions of entry?

The terms and conditions of entry are part of the social media giveaway concept.

Does Digiknall also create the social media content?

Implementation includes the posts and accompanying social media content that explain the giveaway and invite people to enter.

Which social media channels will the giveaway take place on?

The competition takes place exclusively on social media. The channels used depend on the occasion, the target group, the topic and the concept of the respective campaign.

Does there need to be a specific occasion already?

An occasion is the first step of the project. Together, we determine which topic or connection can serve as the starting point for the social media competition.

Social Organic Campaigning

Social media competition

We develop a social media competition that positions your company or organisation within a specific community or around a specific topic.

Start onboarding

At a glance

A competition that takes place exclusively on social media
Development of the participation mechanics, terms and conditions, and accompanying social media content

The resultA competition with a view to long-term positioning within a particular community or on a particular topic.

The advantage of Social competitions with Digiknall

A social competition should achieve more than short-term reach. We develop an idea that suits your company or organisation, the topic and the desired community. We tailor participation, content and messaging to what you want to be known for. This puts long-term positioning at the heart of things, rather than a one-off competition incentive.

What we develop for the social competition

The occasion

We clarify why the competition is taking place and which topic or connection serves as its starting point. This forms the basis for a campaign that suits your company, your organisation and the target community.

The concept

We develop the idea and the competition entry mechanic. This also includes the terms and conditions of entry, as well as the question of how the competition can work on social media and contribute to the desired positioning.

The social media content

We create the posts and supporting content that explain the competition on social media and invite people to take part. The language, format and messaging are tailored to the chosen topic and the relevant community.

Implementation

We implement the planned competition on social media and publish the associated content. The competition takes place exclusively on social media.

The result is a published social competition focused on a particular topic or community. The campaign is designed so that your company or organisation can benefit from the thematic positioning in the long term.

How the social competition works

Starting point

Occasion

We clarify the occasion for the competition and assess which topic or community should take centre stage. This starting point forms the basis for the further development of the concept.

Idea and planning

Concept

We develop the giveaway concept, the entry mechanism, the terms and conditions of entry, and the accompanying social media content.

Publication

Implementation

We run the giveaway on social media and publish the prepared content.

Häufig gestellte Fragen

A social media giveaway is a giveaway campaign that takes place exclusively on social media. Entry, communication and publication are handled via the designated social media channels.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.