What does Digiknall review in a LinkedIn strategy?

We carry out a brand audit, a competitor audit and a community audit with a focus on LinkedIn. In doing so, we examine your brand and its content, the LinkedIn activities of your relevant competitors, as well as questions, conversations and topics within the community.

Is the LinkedIn strategy just an analysis of my LinkedIn page?

No. The audits form the basis of the strategy. We examine your brand, your competitors and the community, then translate the insights into a strategic direction for your LinkedIn presence. We also develop concrete measures for your work on LinkedIn.

Which LinkedIn areas are examined?

We examine your presence on LinkedIn. We clarify which areas are particularly relevant in the questionnaire and the kick-off call. This depends on your starting point, your questions and the purpose of the strategy. This may involve your company page, personal profiles or the interplay between both areas.

How long does it take to develop the LinkedIn strategy?

From the kick-off to the presentation, the development usually takes three to four weeks. This is in addition to the questionnaire, the kick-off call and the follow-up call after the presentation.

What do I receive at the end?

You receive a concrete LinkedIn strategy, the written report, the presentation of the results and a follow-up call for a debrief. We also present the measures developed from the strategy.

Do I need to prepare anything before the kick-off?

You complete Digiknall’s questionnaire and prepare your questions about working on LinkedIn. We will clarify what further information is relevant to your situation in the kick-off call.

Does Digiknall also develop content for LinkedIn?

This service develops the strategic foundation and specific measures for your LinkedIn presence. The ongoing creation and publication of individual pieces of content are not part of the service described.

What happens after the presentation?

After the presentation, there is a follow-up call. During this call, we discuss any outstanding questions and assess together how you can continue working with the LinkedIn strategy and the measures developed.

Social strategy

LinkedIn Strategy

We develop a clear strategy for your LinkedIn presence.

Start onboarding

At a glance

Three perspectives form the basis: a brand audit, a competitor audit and a community audit with a focus on LinkedIn.
We strategically translate your company or organisation onto LinkedIn.
You receive fully developed formats and further measures, as well as the next implementation steps.

The resultYou receive a specific LinkedIn strategy with measures ready for implementation.

The advantage of LinkedIn Strategy with Digiknall

LinkedIn needs a strategy that suits your brand and your starting point. We consider LinkedIn as a platform for your company page and personal profiles. We clarify which areas are particularly relevant to your situation in the questionnaire and the kick-off call. This creates a strategy that positions your company or organisation appropriately on LinkedIn.

What we develop in the LinkedIn Strategy

Your starting point

At the outset, you receive a questionnaire about your company or organisation. In the kick-off call, we discuss your answers, your questions and the purpose of the strategy.

Brand audit

We examine your brand and its content foundation. With a focus on LinkedIn, it becomes clear which content and topics can shape your brand there and where a clearer focus makes sense.

Competitor Audit

We review the LinkedIn activities of your relevant competitors. You gain an overview of how other providers in your field present themselves on LinkedIn and where there is room for your own direction.

Community Audit

We examine the community around your content, your competitors’ content and your relevant subject area. This creates a more precise picture of what your LinkedIn strategy can build on.

Strategic positioning for LinkedIn

We translate your company or organisation into a clear strategic direction for LinkedIn. From the strategy, we develop concrete measures for your work on LinkedIn.

In the end, you receive a concrete LinkedIn strategy based on your starting point, the audits and your environment on LinkedIn. In the follow-up call, we discuss any outstanding questions and clarify how you can continue working with the strategy and the measures developed.

How the LinkedIn strategy process works

Starting point

Questionnaire

You receive a questionnaire from Digiknall with questions about your company or organisation.

Starting point

Kick-off call

In the kick-off call, we discuss your answers and clarify further questions about your situation and your LinkedIn presence.

Preparation

Audit

We review your brand, the LinkedIn activities of your relevant competitors and the community around your topic.

Development

LinkedIn strategy

Based on the audits, we develop the strategic direction for your LinkedIn presence.

Results

Presentation

We present the developed LinkedIn strategy and explain how the individual insights are connected.

After the presentation

Follow-Up Call

In the follow-up call, we discuss any outstanding questions and look at the next steps together.

Häufig gestellte Fragen

This service is aimed at companies and organisations that want to strategically align their presence on LinkedIn. It is suitable if you want to develop a clear direction for LinkedIn and base your decisions on a sound foundation.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.