Active community management
We find communities where your brand wants to be present and actively participate in conversations there.
Start onboarding- We specifically seek out social media communities that your company or brand would like to be part of.
- In a mini concept, we define the goals and approach.
- Afterwards, we participate daily in the selected communities with an agreed number of comments and/or direct messages.
The resultYour brand actively joins relevant conversations and uses comments and direct messages as an additional way to generate attention.
The advantage of active community management with Digiknall
Many brands respond to comments and direct messages on their own channels. We go further: we seek out suitable communities on social media and actively participate in existing conversations there.
What we deliver through active community management
Community scouting
We identify social media communities that your company or brand would like to become part of. This is about the specific places and conversations in which your brand is intended to participate actively.
Mini concept
We set out which goals are to be achieved through active community management and how we will proceed. The mini concept forms the basis for the ongoing implementation that follows.
Ongoing implementation
We participate in the selected communities every day. Depending on the agreement, we write a set number of comments and/or direct messages, actively joining existing conversations.
Your brand is part of the discussions in the selected communities every day. This ensures that your brand is regularly present beyond its own channels too.
How active community management works
Community scouting
We identify social media communities that your company or brand wants to become part of. We then determine which selected communities will be the focus of active community management.
Concept development
In a mini concept, we set out which goals we want to achieve and how implementation will take place. The daily volume of comments and/or direct messages is also agreed.
Active community management
We actively participate in discussions in the selected communities every day and write the agreed number of comments and/or direct messages. Implementation continues on an ongoing basis as part of the support.
Häufig gestellte Fragen
With reactive community management, you primarily respond to comments and direct messages received on your own channels. With active community management, we also specifically engage with selected communities and participate in existing conversations there.
Here’s how we make an impact
Onboarding
Complete a short questionnaire so we can prepare for our conversation.
10 minutesDiscovery call
We meet online to get to know each other and show you what social media campaigns could do for your business.
30 minutesProposal
If we’re a good fit, you’ll receive a proposal tailored to your situation.