What happens in the workshop?

The workshop consists of a platform overview, an audit of your own Facebook channels, an audit of competitor and best-practice channels, recommendations for action, and a final Q&A session.

How long does the workshop last?

The workshop itself usually lasts half a day. The collaboration also includes an initial questionnaire, a kick-off call, preparation by Digiknall and follow-up work on the materials.

Which channels are audited?

We review your own Facebook channels as well as competitor and best-practice channels. The audit of your own channels focuses on your presence, content, and the Facebook features used and available.

Can questions from the team be discussed during the workshop?

The workshop concludes with a Q&A session. The team in attendance can ask any outstanding questions and relate the content to their own Facebook work.

What distinguishes the workshop from general Facebook training?

The workshop combines a platform overview with audits of your own channels, competitors and best-practice channels. This means that the recommendations for action relate to the specific starting position of the company or organisation.

Social workshops

Workshop: Facebook

Q: What will we receive after the workshop?

You will receive the audit results, written recommendations for action, and prepared workshop materials or a presentation.

A half-day workshop for companies, organisations and their teams who want to better understand and use Facebook more effectively. You will receive an accessible platform overview, specific audits of your own channels, competitors and best-practice channels, as well as recommendations for further work on Facebook.

Start onboarding

At a glance

Half-day workshop with an overview, audits, recommendations and Q&A
For marketing, communications and other interested teams, as well as senior management
Including questionnaire, kick-off call, preparation by Digiknall and follow-up documentation

The resultYou will know what opportunities Facebook offers your company and how you can make better use of them in future.

The advantage of a Facebook workshop with Digiknall

Facebook offers many functions and possibilities. However, in day-to-day work, it is often unclear which of these are relevant to your own company or organisation, where your current presence stands and which next steps make sense. Digiknall specialises in social media, works extensively with the subject matter and knows the platforms’ possibilities inside out. This means the workshop goes beyond a general introduction. You will receive an assessment that relates to your channels and your work.

What we cover in the Facebook workshop

Platform overview of Facebook

We begin with Facebook itself: how the platform works, its features and the opportunities it offers companies and organisations. The overview establishes a shared basis for the subsequent audit and discussion.

Audit of your own Facebook channels

We examine the presence and content of your own Facebook channels, as well as the Facebook functions you use and could use. This makes it clear what is already being used and where further opportunities lie.

Audit of competitors’ channels

We include competitors’ Facebook channels in the assessment. This allows you to place your own presence in the relevant context and see which approaches are visible at other companies or organisations.

Audit of best-practice channels

In addition, we look at best-practice channels. They provide points of comparison for the discussion and help identify potential approaches for your own Facebook work.

Recommendations for further work

Based on the platform overview and the audits, we derive recommendations for action. They show how your company or organisation can continue to make better use of Facebook and what contribution the team present can make.

After the workshop, you will have: the results from the audit of your own Facebook channels, competitor channels and best practices, written recommendations for further work on Facebook, and prepared workshop materials. The workshop thus creates a shared basis for the team’s further work. The specific implementation of the recommendations is not part of the service described here.

How the Facebook workshop works

Your starting point

Questionnaire

At the outset, you complete a questionnaire. This gives Digiknall the context it needs to prepare the workshop.

In-depth insight

Kick-off call

In the kick-off call, we clarify the starting point and the framework for the workshop. Digiknall then prepares the workshop. This includes the platform overview, audits of your own Facebook channels, competitor and best-practice channels, as well as recommendations for action.

Your Facebook channels

Workshop day

The workshop itself usually lasts half a day and consists of four parts:

After the workshop

Follow-up

After the workshop, Digiknall follows up on the materials. You receive the results from the audits, the written recommendations for action, and prepared workshop materials or a presentation.

Häufig gestellte Fragen

The workshop is aimed at companies and organisations of various sizes. It is particularly suitable for marketing and communications teams. Other interested teams, individuals or senior management can also take part.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.