How does a social media PR stunt differ from traditional press work?

Traditional press work often focuses on directly approaching the media. With a social media PR stunt, the campaign starts on social media. It is intended to generate attention and reactions there, from which press coverage can emerge.

Which companies is a social media PR stunt suitable for?

This service is suitable for brands and companies that want to create attention for a topic or offering and would like to use a campaign on social media to do so.

Does there already need to be a specific reason?

A reason forms the first step of the project. Together, we clarify which topic, offering or event can serve as the starting point for the social media PR stunt.

Social Organic Campaigning

Social Media PR Stunt

We develop a social-first campaign that starts on social media and, through its organic reach and relevance, becomes a reason for press coverage.

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At a glance

A PR campaign that starts on social media
Concept development and execution of the social media PR stunt

The resultYou receive an executed PR stunt designed for social media and intended to create a reason for media coverage.

The advantage of Social media PR stunts with Digiknall

PR does not have to begin with a press release. With a social media PR stunt, the story starts on social media. The campaign is designed to reach people, invite reactions and generate attention in its own right. This creates the PR opportunity directly in the feed. If the campaign is relevant enough and gains organic reach, it can result in press coverage.

What we develop in the social media PR stunt

The occasion

We establish which topic, offer or event provides the occasion for the campaign. This creates the starting point for a PR story that can work on social media.

The concept

We develop the social-first idea and determine how the PR stunt starts on social media. This is about the campaign itself, its communicative logic and the reason why people should pick it up and share it further.

The execution

We execute the designed PR stunt on social media. The campaign is structured so that its organic impact, reach and relevance take centre stage.

The result is an executed PR stunt designed for social media. The social media campaign creates the opportunity for a PR story. Press coverage is the intended outcome, but cannot be fully planned: it arises when the campaign is relevant enough for media outlets and their audiences.

How the social media PR stunt works

Starting point

Occasion

We clarify the reason for the campaign and assess what story can emerge from it on social media. The reason forms the basis for the further development of the concept.

Idea and planning

Concept development

We develop the social media PR stunt. In doing so, we determine how the campaign launches on social media, what reaction it is intended to trigger and what can make it relevant to people and the media.

Implementation

Campaign

We implement the PR stunt on social media. The campaign goes live and, through its organic reach, can become the starting point for press coverage.

Häufig gestellte Fragen

A social media PR stunt is a social-first campaign that starts on social media and is intended to generate attention for a PR story through its organic reach and relevance. The campaign itself is the starting point for potential press coverage.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.