What is meant by exclusive content?

Exclusive content is content tailored specifically to an existing community. It addresses topics that are relevant to these people and goes into greater depth than general content.

How do you find out which content engages my community?

In the community audit, we analyse your existing community and identify topics and content that are suitable for more in-depth content.

Do you only develop the concept, or do you also produce the content?

We first develop a mini concept and then implement the content defined in it. The exclusive content is produced by Digiknall.

Do I already need a large community?

No particular community size is required. What matters is that people are already connected to your company or organisation and that you would like to offer them deeper access.

Social Organic Campaigning

Exclusive Content

With exclusive content, we develop and produce material that strengthens the bond with your existing community.

Start onboarding

At a glance

We assess which topics and content can strengthen the bond with your existing community even further.
Building on this, we develop and produce suitable exclusive content formats.

The resultYou receive exclusive content tailored to your community.

The benefit of Exclusive Content with Digiknall

We recognise when it is time to create more in-depth content. Rather than simply developing content for an arbitrary target audience, we identify content that suits the people who are already connected with you.

What we develop in Exclusive Content

Community Audit

We take a closer look at your existing community. In doing so, we identify which topics and content are relevant to them and where more in-depth content would be appropriate.

Mini concept

Based on the Community Audit, we develop a mini concept for exclusive content. It outlines which content and formats suit your community and how they can be implemented.

Implementation and production

We then implement the developed content and produce the exclusive content. This creates a tangible offering that gives your existing community more in-depth access to your world.

You receive exclusive content tailored to your existing community. It is based on the insights from the Community Audit and the mini concept developed from it.

How Exclusive Content works

Starting point

Community Audit

We analyse your existing community and identify which topics and content can strengthen its connection to your company or organisation even further.

Planning

Mini concept

Based on the community audit, we develop a mini concept for exclusive content.

Implementation

Exclusive content

We implement the mini concept and produce the exclusive content.

Häufig gestellte Fragen

Exclusive content is suitable for companies and organisations that already have a community and would like to give that community deeper access to their world.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.