What happens in the workshop?

The workshop consists of an overview of the platform, an audit of your own Instagram channels, an audit of competitor and best-practice channels, recommendations for action and a final Q&A session.

How long does the workshop last?

The workshop day usually lasts half a day. The collaboration also includes an initial questionnaire, a kick-off call, preparation by Digiknall and follow-up on the materials.

Which channels are audited?

We look at your own Instagram channels as well as competitor and best-practice channels. The audit of your own channels focuses on their presence, content, and the Instagram features used and available.

Can questions from the team be discussed during the workshop?

The workshop concludes with a Q&A session. The team in attendance can ask outstanding questions there and relate the content to their own Instagram work.

What distinguishes the workshop from general Instagram training?

The workshop combines platform insights with audits of the organisation’s own channels, those of its competitors and best-practice channels. This means that the recommendations for action relate to the company’s or organisation’s specific starting point.

Social workshops

Workshop: Instagram

Q: What do we receive after the workshop?

You receive the results of the audits, written recommendations for action and prepared workshop materials or a presentation.

A half-day workshop for companies, organisations and their teams who want to understand Instagram better and use it more effectively. You will receive a clear platform overview, specific audits of your own channels, competitors and best-practice channels, as well as recommendations for your future work on Instagram.

Start onboarding

At a glance

Half-day workshop with a platform overview, audits, recommendations for action and Q&A
For marketing, communications and other interested teams, as well as senior management
Including a questionnaire, kick-off call, preparation by Digiknall and follow-up work on the materials

The resultYou will know what opportunities Instagram offers your company or organisation and how you can make better use of them in future.

The advantage of an Instagram workshop with Digiknall

Instagram offers many functions and possibilities. However, in day-to-day work, it often remains unclear which of these are relevant to your own company or organisation, where your current presence stands and which next steps make sense. Digiknall specialises in social media, works extensively in the field of social media and knows the possibilities offered by the platforms inside out. This means that the workshop goes beyond a general introduction. You receive an assessment that relates to your channels and your work.

What we work on in the Instagram workshop

Platform insight into Instagram

We begin by looking at Instagram itself: how the platform works, its features and the possibilities it offers companies and organisations. The insight creates a shared foundation for the subsequent audit and discussion.

Audit of your own Instagram channels

We look at the presence and content of your own Instagram channels, as well as the Instagram functions you use and could use. This makes it clear what is already being used and where further possibilities lie.

Audit of competitor channels

We include competitors' Instagram channels in the review. This allows you to assess your own presence within the relevant landscape and see which approaches are visible at other companies or organisations.

Audit of best-practice channels

In addition, we look at best-practice channels on Instagram. They provide points of comparison for the discussion and help identify possible approaches for your own Instagram work.

Recommendations for further work

Based on the platform insight and the audits, we derive recommendations for action. They show how your company or organisation can make further and better use of Instagram, and what contribution the team present can make.

After the workshop, you will have: the results from the audit of your own Instagram channels, competitor channels and best-practice channels; written recommendations for further work on Instagram; and prepared workshop materials. The workshop therefore creates a shared foundation for the team's further work. The specific implementation of the recommendations is not part of the service described here.

How the Instagram workshop works

Your starting point

Questionnaire

At the beginning, you complete a questionnaire. This gives Digiknall the necessary context to prepare for the workshop.

In-depth analysis

Kick-off call

In the kick-off call, we clarify the initial situation and the framework for the workshop. Digiknall then prepares the workshop. This includes an overview of the platform, audits of your own Instagram channels, competitor and best-practice channels, as well as recommendations for action.

Your Instagram channels

Workshop day

The workshop itself usually lasts half a day and consists of four parts:

After the workshop

Follow-up

After the workshop, Digiknall follows up on the materials. You receive the results of the audits, the written recommendations for action and prepared workshop materials or a presentation.

Häufig gestellte Fragen

The workshop is aimed at companies and organisations of various sizes. It is particularly suitable for marketing and communications teams. Other interested teams, individuals or management can also take part.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.