What is discussed in the kick-off?

In the short kick-off, we define the communication approach. This includes the desired tone of voice, how different enquiries are handled and the procedure for follow-up questions that your company or organisation needs to answer.

Does Digiknall respond to all comments and direct messages?

As a rule, we handle all incoming comments and direct messages on the channels we manage. If we lack information for a response, we obtain it from the relevant people in your company or organisation.

How often are the channels checked?

Monitoring takes place daily. We check the channels we manage for new comments and direct messages.

Does Digiknall work with our company’s tone of voice?

Your company’s existing brand voice forms the basis. During the kick-off, we agree on how this voice will be used in replies and direct messages.

What happens if an enquiry requires specialist information?

If an enquiry requires information or a decision from your company or organisation, we pass the query on to the relevant people. As soon as the necessary information is available, the reply can be handled accordingly.

Social Organic Campaigning

Social Media Community Management

Comments and direct messages are part of every social media campaign. We take care of daily monitoring and respond to enquiries on your social media channels in line with the communication guidelines agreed together.

Start onboarding

At a glance

Daily monitoring of social media channels.
Responding to comments and direct messages in line with agreed communication guidelines.

The resultYou take the pressure off your team and keep the dialogue with your community going day to day.

The advantage of Social Media Community Management with Digiknall

For us, social media community management is not a downstream step. We live and love social media campaigns. That is why dialogue with the community is part of an ongoing campaign for us. Comments and direct messages show what people are concerned about, where questions arise and how they respond to content. We take care of these conversations so that enquiries do not go unanswered and your team does not have to check every channel themselves every day.

What we take care of in social media community management

Daily monitoring

We check the social media channels we manage daily for new comments and direct messages. This allows us to identify where a response is needed and deal with incoming enquiries on an ongoing basis.

Responses in line with jointly agreed communication guidelines

At the kick-off, we jointly define how Digiknall communicates on behalf of your company or organisation. We follow the existing brand voice and clarify which responses are appropriate for the brand.

Managing comments and direct messages

We respond to incoming comments and direct messages. As a rule, we handle all enquiries. If a follow-up question requires information or a decision from your company or organisation, we coordinate this with the relevant people.

Community as part of the campaign

For us, comments are more than individual messages beneath a post. They give your campaign a daily level of conversation. Ongoing support creates a direct exchange between your company and your community.

You receive ongoing support for your comments and direct messages on the social media channels we manage. Your team is relieved of day-to-day work while enquiries are handled and outstanding specialist questions are passed on to the relevant people.

How Social Media Community Management works

Define the communication approach

Kick-off

In a short kick-off, we discuss how we respond to comments and direct messages. We clarify the desired tone of voice, align with the brand voice and determine how we handle follow-up questions that require information from your company or organisation.

Monitoring and responses

Ongoing Community Management

After the kick-off, we check the social media channels we manage daily. We respond to new comments and direct messages in line with the agreed communication approach and pass specialist questions on to the relevant people.

Häufig gestellte Fragen

We manage the social media channels specified in the respective brief. These may include the following channels: Facebook, Instagram, TikTok, YouTube, LinkedIn

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.