Social Media GEO
We optimise social media content not only for views and engagement, but also for discoverability in relevant AI systems. To achieve this, we make captions, videos, spoken content, on-screen text, metadata and brand information easier for AI to read and unambiguous in terms of content.
Start onboarding- Every piece of content is considered twice: for short-term social media KPIs and for medium- to long-term discoverability in AI systems.
- We optimise all content: from captions and spoken text to on-screen information, titles, descriptions, keywords and recurring brand information.
The resultpublication-ready content with an ongoing optimisation system, clear guidelines and a basis for analysing discoverability in AI systems.
The advantage of Social Media GEO with Digiknall
Social media is no longer discovered solely through platform searches. People also ask AI systems about brands, products, recommendations and solutions. For social media content to be considered in these answers, it needs to be clear in content, relevant and readable for AI systems. This is exactly where Social Media GEO comes in. We do not optimise your content retrospectively, but integrate AI visibility directly into content production. This creates content that generates attention on social media in the short term while also potentially contributing to the discoverability of your brand in AI systems in the medium to long term.
What we develop in Social Media GEO
Clearly define topics and objectives
The starting point is the question of which topics your content should cover and what information people might search for about them. From this, we determine which content needs to be clearly named, explained and put into context.
Optimise captions and post copy
Captions are worded so that they not only fit the respective video or image, but also clearly name the relevant content. Statements, terms and connections are clearly articulated. This helps people understand the context and improves readability for AI systems.
Make videos and spoken content easy to understand
The spoken content of a video also contributes to how a piece of content is understood and classified. We therefore ensure that key statements are clearly spoken and that the video does not rely solely on visual language for its content.
Use on-screen text strategically
Text in videos must be quick to grasp and clarify the content. We optimise key terms, statements and information so that they remain understandable for the target audience and make the context of the piece of content clear.
Refine titles, descriptions, keywords and metadata
In addition to the visible content, we also review titles, descriptions, keywords and other available metadata. This ensures that the content’s topics and messages are represented consistently across the individual components.
Keep brand information consistent
Profiles, biographies and recurring information about the brand must be consistent. We create clear guidelines for how your brand, its services and its topics are described on social media.
Integrate GEO into the content process
At Digiknall, social media GEO is not an isolated add-on at the end of production. Every piece of content is assessed during development and implementation for its medium- to long-term discoverability by AI. This makes optimisation an integral part of your ongoing content system.
You receive content that is prepared for publication and optimised for two time horizons: short-term social media performance and medium- to long-term discoverability in AI systems. In addition, an ongoing optimisation system is created with clear guidelines for AI-readable content. This allows content development to continue consistently and its discoverability in AI systems to be evaluated regularly.
How social media GEO works
Define the topic and objective
We clarify the message the content should convey, the topics it covers and the information relevant to the target audience. Alongside short-term social media objectives, we also consider how it will later be classified in AI systems.
Create content
We develop and produce the piece of content with the right components: video, spoken content, on-screen text, caption, title, description and further information. The client provides the agreed brand, product and topic information for this purpose.
Optimise for AI visibility
We check whether the core content is clearly named, explained in an understandable way and represented consistently across all components. We then optimise captions, videos, texts, metadata and recurring brand information for better readability by AI systems.
Evaluate and develop further
Within the scope of the available possibilities, we evaluate discoverability in AI systems and derive recommendations for further content production. This ensures that insights from published content are incorporated into the ongoing optimisation system.
Here’s how we make an impact
Onboarding
Complete a short questionnaire so we can prepare for our conversation.
10 minutesDiscovery call
We meet online to get to know each other and show you what social media campaigns could do for your business.
30 minutesProposal
If we’re a good fit, you’ll receive a proposal tailored to your situation.