Which KPIs are considered in the reporting?

We define the specific KPIs together with the company or organisation. Which metrics are included depends on the campaign objectives and the ongoing campaign.

Are the campaign objectives taken into account in the reporting?

We compare the evaluated results against the previously defined campaign objectives. This allows performance in the respective period to be considered in relation to the agreed objectives.

Are the campaign’s content and creatives also evaluated?

The evaluation also includes the digital content and creatives used.

What will I receive at the end of the reporting process?

You will receive a written and visualised report featuring the agreed campaign KPIs, a comparison against the campaign objectives, an analysis of the digital content and creatives, as well as specific recommendations for the next steps.

Will the results be discussed?

After the report has been delivered, we will discuss the results and recommendations for action in a joint call.

Does Digiknall have to manage the campaign itself?

This is not conclusively specified by the information provided. Performance Marketing Reporting is intended for ongoing campaigns. Whether Digiknall must manage or co-manage the campaign itself should be confirmed on a project-specific basis.

Paid Social Campaigns

Performance Marketing Reporting

Q: Who is Performance Marketing Reporting suitable for?

This service is suitable for companies and organisations running ongoing social media performance marketing campaigns. It can also be used when Digiknall manages or co-manages the campaigns.

We regularly analyse your ongoing social media performance marketing campaigns. You receive clear reporting with the agreed KPIs, visualised results and specific recommendations for the next steps.

Start onboarding

At a glance

Regular analysis of your ongoing social media campaigns, usually on a monthly basis
Joint definition of the relevant KPIs and alignment with the campaign objectives

The resultWritten, visualised reporting with recommendations for the next steps

The benefit of Performance marketing reporting with Digiknall

We do not see reporting as merely a summary of figures. For us, every report has a clear objective: to improve the campaign. To achieve this, we regularly analyse your social media campaigns and put the relevant metrics into context with the campaign objectives. Together, we determine which KPIs are important for your company or organisation. We derive specific recommendations for further campaign work from the results. This gives you not only an overview of the previous period, but also a sound basis for the next optimisations.

What we analyse in performance marketing reporting

Campaign KPIs

We analyse the agreed key KPIs of the ongoing campaign. We coordinate with you and align the metrics considered with the campaign objectives.

Campaign objectives

The results are compared with the campaign objectives defined beforehand. This makes it possible to understand how the measured values should be assessed in relation to the agreed objectives.

Digital content and creatives

We include the digital content and creatives used in the analysis. The aim is to assess the performance of the campaign content during the relevant reporting period.

Visualisation of the results

The analysed results are visualised clearly. This makes it easier to understand developments and correlations in the reporting.

You receive written and visualised reporting with an analysis of the agreed campaign KPIs, a comparison with the campaign objectives, and an assessment of the digital content and creatives. The report also includes specific recommendations for the next steps. The recommendations serve as a basis for further campaign work. The report is delivered and discussed in a joint call.

How Performance Marketing Reporting Works

Ongoing campaign

Campaign period

The social media performance marketing campaign runs for the agreed period. Before reporting begins, we coordinate the relevant KPIs and campaign objectives with you and the company or organisation.

Reference date

Evaluation

After the period ends, we evaluate the agreed campaign KPIs. We compare the results against the campaign objectives and include the digital content and creatives in the evaluation.

Conclusions

Recommendations for action

Based on the evaluated data, we formulate specific recommendations for the next steps.

Delivery

Reporting

You receive the written and visualised report. In a joint call, we discuss the results and the resulting recommendations for action.

Häufig gestellte Fragen

As a rule, we produce a monthly report. Depending on requirements, quarterly reports or shorter intervals are also possible, for example a report every two weeks.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.