AI-supported strategy workshops
Together with your company, we identify where AI can be used effectively in communications, which use cases are relevant for social media and how this can be turned into clear processes for your team.
Start onboarding- A multi-part workshop series instead of isolated AI ideas with no connection to day-to-day work
- Analysis of the current AI status, development of relevant use cases and definition of specific processes
The resulta bespoke AI strategy for communications and social media with prioritised next steps
The benefit of AI-supported strategy workshops with Digiknall
AI will change how companies approach communications. The question is therefore no longer whether AI will be used. What matters is where it can be used effectively within the company, who is responsible for it and how it fits into existing processes. We help you answer these questions for social media and communications. Together, we assess where your company stands today, which potentials are realistic and which applications should be implemented first. We stay close to the tasks that actually arise within the team: from finding topics and producing content to preparing, analysing and further developing social media content. Our goal is to create a robust foundation for what we see as the new operating system for AI in communications: clear applications, suitable processes and a shared understanding within the company.
What we develop in AI-supported strategy workshops
Your company’s current AI status
We look at how AI is already being used today, what experience the team has and where questions remain unanswered. This creates a realistic picture of the starting point and the areas where strategic work makes sense.
Relevant AI use cases for social media and communications
Based on your company’s goals and tasks, we develop specific use cases. The focus is not on having as many tools as possible, but on use cases that can improve communications work, save time or open up new possibilities for content and campaigns.
AI-supported processes and workflows
A use case only becomes relevant when it is clear how it works in everyday practice. That is why we translate the selected applications into comprehensible workflows. We clarify which steps AI takes on, where people make decisions and what results should be available in the end.
Roles and responsibilities
AI also changes how teams work together. We discuss who tests applications, is responsible for processes, reviews results and drives development forward. This ensures that AI does not remain limited to individual people or spontaneous experiments.
Priorities and next steps
At the end, there is a clear order of priorities. We assess the developed use cases and determine where the company should start. The strategy therefore shows not only what is possible, but also what can be implemented next.
After the workshop series, your company will have a bespoke AI strategy for communications and social media. This includes specific use cases, defined AI-supported processes and an implementation plan for the next steps. The results are documented and prepared in a way that enables your team to continue working with them. If technologies, tools or requirements change, the foundation can later be updated and further developed. We work with selected technology partners when a particular question requires specialised expertise or a specific technical solution.
How AI-supported strategy workshops for social media work
Understanding the starting point
In a preliminary discussion, we clarify which goals your company is pursuing, where AI is already being used and which questions remain open for communications and social media. The time allocated for preparation is determined according to the company.
Involve teams and perspectives
Through interviews or a questionnaire, we gather the relevant perspectives from within the company. This means we consider not only the communications perspective, but also the practical requirements of the teams working with the processes.
Develop the strategy together
During the workshops, we develop a shared understanding of where AI can be used effectively within the company. We examine the status quo, gather relevant use cases and translate them into specific tasks for social media and communications.
Evaluate and prioritise use cases
We assess the developed use cases in terms of their relevance and feasibility. This results in a prioritisation that shows which applications should be tested or implemented first.
Hand over the results
We summarise the strategy, the defined processes and the next steps, and hand the results over to your company. The documentation serves as a working basis for further implementation and future updates.
Here’s how we make an impact
Onboarding
Complete a short questionnaire so we can prepare for our conversation.
10 minutesDiscovery call
We meet online to get to know each other and show you what social media campaigns could do for your business.
30 minutesProposal
If we’re a good fit, you’ll receive a proposal tailored to your situation.