What can I use comment-to-DM workflows for?

The workflows can be used for sales, lead generation, recruitment and other business objectives. We clarify which use case makes sense during the kick-off.

Which social media channels is the service suitable for?

The service is described independently of any platform. Which technical solution and channel are suitable for the respective project depends on the existing organic social media campaign and the planned workflow.

Do I have to use Manychat?

Manychat is an example of a tool that can turn comments into direct messages. The solution to be used is determined for each project.

How does the implementation work?

The service consists of three steps: kick-off, mini concept and technical implementation. First, we clarify the objective, then we plan the process and finally implement the workflow.

Does a comment-to-DM workflow replace my organic content?

No. The workflow is built on organic content and supplements it with direct interaction with the community. This gives the published content another connection to a business objective.

Social Organic Campaigning

Comment-to-DM Workflows

Comment-to-DM workflows turn comments beneath organic content into direct conversations that support sales, lead generation or recruitment goals.

Start onboarding

At a glance

We turn comments beneath organic content into targeted direct messages.
The workflow is defined during the kick-off, planned as a mini concept and implemented technically.

The resultYou gain an additional way to align organic content with specific business goals and monetisation.

The advantage of Comment-to-DM Workflows with Digiknall

We think beyond individual posts when it comes to organic content and develop Comment-to-DM workflows that turn comments into direct conversations. This enables organic content to support sales, lead generation or recruitment goals.

What we develop in the Comment-to-DM workflow

Use case

At the outset, we clarify which business goal is to be linked to the workflow. Depending on the project, this may involve sales, lead generation, recruitment or another goal.

Connecting comments and direct messages

We define how a comment triggers the start of a direct message and how the conversation is then continued.

Technical implementation

Following the mini concept, we implement the agreed Comment-to-DM workflow technically. Tools such as Manychat can turn comments into direct messages, enabling the desired interaction with the community.

You receive an implemented way of linking organic content with a specific business goal. This means your organic social media campaign can open up another route for sales, lead generation, recruitment or other defined goals.

This is how the Comment-to-DM workflow works

Starting point

Kick-off

We discuss which goal the comment-to-DM workflow should support and how it fits into the existing organic social media campaign.

Planning

Mini concept

We plan how a comment becomes a direct message and how this leads to the next appropriate step.

Implementation

Comment-to-DM workflow

We implement the agreed comment-to-DM workflow technically. This involves using tools such as Manychat.

Häufig gestellte Fragen

A comment-to-DM workflow links a comment under an organic post to a direct message. This turns a public interaction into direct contact with the person from the community.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.