What does Digiknall assess in a TikTok strategy?

We carry out a brand audit, a competitor audit and a community audit with a focus on TikTok. We look at your brand and its content, the TikTok activities of your relevant competitors, as well as questions, conversations and topics within the community.

Is the TikTok strategy just an analysis of my TikTok account?

No. The audits form the basis of the strategy. We look at your brand, your competitors and the community, then translate the insights into a strategic direction for your TikTok activities. We also develop specific measures.

Which TikTok channels or activities are examined?

We look at your activities on TikTok. We clarify which areas are particularly relevant in the questionnaire and during the kick-off call. This depends on your starting point, your questions and the purpose of the strategy.

How long does it take to develop the TikTok strategy?

From the kick-off to the presentation, the work usually takes three to four weeks. This is in addition to the questionnaire, the kick-off call and the follow-up call after the presentation.

What will I receive at the end?

You receive a specific TikTok strategy, the written work, the presentation of the results and a follow-up call to discuss them. We also present the measures developed from the strategy.

Do I need to prepare anything before the kick-off?

You complete Digiknall's questionnaire and prepare your questions about working on TikTok. We clarify which additional information is relevant to your situation during the kick-off call.

Does Digiknall also develop content for TikTok?

This service develops the strategic foundation and specific measures for your TikTok activities. The ongoing creation and publication of individual pieces of content are not part of the service described.

What happens after the presentation?

After the presentation, there is a follow-up call. During it, we discuss any outstanding questions and consider together how you can continue working with the TikTok strategy and the measures developed.

Social strategy

TikTok strategy

We develop a clear strategy for your TikTok activities.

Start onboarding

At a glance

A brand audit, a competitor audit and a community audit form the basis for your TikTok strategy.
We strategically translate your company or organisation to TikTok and show which direction makes sense for your activities.
You receive developed formats and further measures, as well as the next implementation steps.

The resultA specific TikTok strategy that positions your brand on the platform and gives you guidance for the next steps.

The advantage of TikTok strategy with Digiknall

TikTok needs a strategy that suits your brand. That is why we assess your starting point, your competitors and the community, and translate the insights into a clear direction for your TikTok activities. In doing so, we combine our social media expertise with a close focus on TikTok. The result is a strategy that positions your company or organisation appropriately on the platform.

What we develop in the TikTok strategy

Your starting point

At the outset, you receive a questionnaire about your company or organisation. In the kick-off call, we discuss your answers, your questions and the purpose of the strategy.

Brand audit

We examine your brand and its content foundation. With a focus on TikTok, it becomes clear which content and topics can shape your brand there and where a clearer direction would be beneficial.

Competitor audit

We assess the TikTok activities of your relevant competitors. You receive an overview of how other providers in your field present themselves on TikTok and where there is room for your own direction.

Community audit

We examine the community around your content, your competitors’ content and your relevant subject area. This creates a more precise picture of what your TikTok strategy can build on.

Strategic translation for TikTok

The audits provide the basis for the further work. We translate your business or organisation into a clear strategic direction for TikTok.

Measures for your TikTok activities

From the strategy, we develop concrete measures for your work on TikTok. We present them together with the developed strategy and put into context how you can continue working with them.

In the end, you receive a concrete TikTok strategy based on your starting point, the audits and your environment on TikTok. In the follow-up call, we discuss any outstanding questions and clarify how you can continue working with the strategy and the measures developed.

How the TikTok strategy works

Starting point

Questionnaire

You will receive a questionnaire from Digiknall with questions about your business or organisation. Your answers give us an initial insight into your starting point, your questions and the purpose of the TikTok strategy.

Starting point

Kick-off call

In the kick-off call, we discuss your answers and clarify further questions about your situation.

Preparation

Audit

We review your brand, the TikTok activities of your relevant competitors and the community around your topic.

Development

TikTok strategy

Based on the audits, we develop the strategic direction for your TikTok activities.

Results

Presentation

We present the developed TikTok strategy to you and explain how the individual insights are connected.

After the presentation

Follow-up call

In the follow-up call, we discuss any outstanding questions and look at the next steps together.

Häufig gestellte Fragen

This service is aimed at companies and organisations that want to take a strategic approach to their TikTok activities. It makes sense if you want to develop a clear direction for TikTok and base your decisions on solid foundations.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.