What does Digiknall assess in an Instagram strategy?

We conduct a brand audit, a competitor audit and a community audit with a focus on Instagram. In doing so, we look at your brand and its content, the Instagram activities of your relevant competitors, as well as questions, conversations and topics within the community.

Is the Instagram strategy just an analysis of my Instagram profile?

No. The audit is the foundation of the strategy. We look at your brand, your competitors and the community, then translate the insights into a strategic direction for your Instagram activities. We also develop specific measures.

Which Instagram activities are examined?

We look at your activities on Instagram. We clarify which areas are particularly relevant in the questionnaire and the kick-off call. This depends on your starting point, your questions and the purpose of the strategy.

How long does it take to develop the Instagram strategy?

From the kick-off to the presentation, the development usually takes three to four weeks. This is in addition to the questionnaire, the kick-off call and the follow-up call after the presentation.

What will I receive at the end?

You receive a specific Instagram strategy, the written documentation, the presentation of the results and a follow-up call to discuss them. We also present the measures developed from the strategy.

Do I need to prepare anything before the kick-off?

You complete Digiknall's questionnaire and prepare your questions about working on Instagram. We will clarify what further information is relevant to your situation in the kick-off call.

Does Digiknall also develop content for Instagram?

This service develops the strategic foundation and specific measures for your Instagram activities. The ongoing creation and publication of individual pieces of content are not part of the service described.

What happens after the presentation?

After the presentation, there is a follow-up call. During this call, we discuss any outstanding questions and assess together how you can continue working with the Instagram strategy and the measures developed.

Social strategy

Instagram Strategy

We develop a clear strategy for your Instagram activities.

Start onboarding

At a glance

A brand audit, competitor audit and community audit form the basis of your Instagram strategy.
We strategically translate your business or organisation to Instagram and show you which direction makes sense for your activities.
You receive fully developed formats and further measures, as well as the next implementation steps.

The resultA concrete Instagram strategy that positions your brand on the platform and gives you guidance for the next steps.

The advantage of an Instagram Strategy with Digiknall

Instagram needs a strategy that suits your brand. That is why we examine your starting point, your competitors and the community, and turn the findings into a clear direction for your Instagram activities. We combine our social media expertise with a close understanding of Instagram. The result is a strategy that positions your business or organisation appropriately on the platform.

What we develop in the Instagram Strategy

Your starting point

At the outset, you receive a questionnaire about your business or organisation. In the kick-off call, we discuss your answers, your questions and the purpose of the strategy.

Brand audit

We explore your brand and its content foundations. With a focus on Instagram, it becomes clear which content and topics can shape your brand there and where a clearer direction would be beneficial.

Competitor audit

We review the Instagram activities of your relevant competitors. You gain an overview of how other providers in your field present themselves on Instagram and where there is room for your own direction.

Community audit

We examine the community around your content, your competitors’ content and your relevant field of topics. This creates a more precise picture of what your Instagram strategy can build on.

Strategic translation for Instagram

The audit provides the basis for the next steps. We translate your company or organisation into a clear strategic direction for Instagram.

Measures for your Instagram activities

Based on the strategy, we develop concrete measures for your work on Instagram. We present them together with the fully developed strategy and explain how you can continue working with them.

At the end, you receive a concrete Instagram strategy based on your starting point, the audit and your environment on Instagram. In the follow-up call, we discuss any outstanding questions and clarify how you can continue working with the strategy and the measures developed.

How the Instagram strategy process works

Starting point

Questionnaire

You receive a questionnaire from Digiknall with questions about your company or organisation. Your answers give us an initial insight into your starting point, your questions and the purpose of the Instagram strategy.

Starting point

Kick-off call

In the kick-off call, we discuss your answers and clarify further questions about your situation.

Preparation

Audit

We review your brand, the Instagram activities of your relevant competitors and the community around your topic.

Development

Instagram strategy

Based on the audit, we develop the strategic direction for your Instagram activities.

Results

Presentation

We present the developed Instagram strategy to you and explain how the individual insights are connected.

After the presentation

Follow-up call

In the follow-up call, we discuss any outstanding questions and look at the next steps together.

Häufig gestellte Fragen

The service is aimed at companies and organisations that want to strategically align their activities on Instagram. It is useful if you want to develop a clear direction for Instagram and base your decisions on solid foundations.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.