Organic Social Media Strategy
We develop a clear strategy and specific measures for your organic social media activities.
Start onboarding- A brand audit, competitor audit and community audit form the basis for your organic social media strategy.
- We strategically translate your company or organisation for the social media platforms relevant to you.
- You receive fully developed formats and further measures, as well as the next implementation steps.
The resultA specific strategy for your organic social media activities, ready for implementation.
The advantage of an organic social media strategy with Digiknall
You work with a team that knows organic social media from practical experience: We have experience with more than 2 billion organic views and organically building more than 4 million followers. We bring this knowledge into your strategy and translate it into specific decisions for your platforms, content and formats.
What we develop in the Organic Social Media Strategy
Your starting point
At the outset, you will receive a questionnaire about your company or organisation. In the kick-off call, we discuss your answers, your questions and the purpose of the strategy.
Brand audit
We examine your brand and its content foundation. To do this, we review your existing content, topics and the way your company or organisation has presented itself on social media to date. This makes it clear which content already shapes your brand, what can be continued and where a clearer focus makes sense.
Competitor audit
We review the social media activities of your relevant competitors. We look at the relevant profiles, content, topics and formats on the platforms that matter to your situation. You receive an overview of how other providers in your field present themselves and where there is room for your own direction.
Community audit
We examine the community around your content, your competitors' content and your relevant subject area. We look at the questions, conversations and topics that concern your target audiences in this environment. This creates a more precise picture of what your organic social media strategy can build on.
Strategic translation for social media
We translate your company or organisation into a suitable tone of voice, thematic world and content direction for the relevant platforms. The strategy identifies which platforms are relevant to your starting position and how your brand can establish an organic presence there.
Specific organic measures
Based on the strategy, we develop specific measures for implementation. This includes formats and further measures, as well as specific next steps for implementation.
At the end, you will receive a specific strategy for your organic social media activities. It is based on your starting position, the three audits and your environment on the relevant social media platforms. You will also receive the written document, a presentation of the results, fully developed measures and a follow-up call to discuss them. In the follow-up call, we discuss any outstanding questions and clarify how you can continue working with the strategy and the measures developed. The ongoing creation and publication of individual social media content is not part of this service.
How the Organic Social Media Strategy works
Questionnaire
You will receive a questionnaire from Digiknall with questions about your company or organisation. Your answers give us an initial insight into your starting position, your questions, your previous social media activities and the purpose of the strategy.
Kick-off call
In the kick-off call, we discuss your answers and clarify further questions about your situation. We also consider which existing and additionally relevant social media platforms should be included in the strategy.
Brand, competitor and community audit
We review your brand and its content, the social media activities of your relevant competitors, and the community around your content, your topic and your environment. The audits form the basis for the further development.
Organic Social Media Strategy
Based on the audits, we develop the strategic direction for your organic social media activities. We identify how your brand can appear on the relevant platforms and which formats, content priorities, community and interaction measures, and next implementation steps make sense.
Presentation
We present the developed strategy and the measures we have developed. In doing so, we explain how the findings from the audits relate to the strategic direction and the recommendations for implementation.
Follow-Up Call
In the follow-up call, we discuss any outstanding questions and look at the next steps together. You clarify how you can proceed with the strategy and the developed measures. Timeframe: From the kick-off to the presentation, the development usually takes three to four weeks. This is in addition to the questionnaire, the kick-off call and the follow-up call after the presentation.
Häufig gestellte Fragen
This service is aimed at companies and organisations that want to strategically align their organic social media activities. It is useful if you want to develop a clear direction for your existing and additionally relevant social media platforms and base your decisions on a sound foundation.
Here’s how we make an impact
Onboarding
Complete a short questionnaire so we can prepare for our conversation.
10 minutesDiscovery call
We meet online to get to know each other and show you what social media campaigns could do for your business.
30 minutesProposal
If we’re a good fit, you’ll receive a proposal tailored to your situation.