What is the difference from standard Community Management?

Standard Community Management supports discussions around your own accounts and is geared towards general exchange with the community. Comment Hijacking, on the other hand, pursues a clear occasion and a specific goal. To do this, we deliberately enter existing comment sections where the right people are already active.

What occasions is Comment Hijacking suitable for?

The service is suitable for specific occasions where you want to create more visibility, direct people to your own content, make a positioning visible or support a launch or campaign.

How long does comment hijacking take?

The service is occasion-specific and flexible. A specific duration is determined depending on the occasion and scope.

Social Organic Campaigning

Comment Hijacking

We strategically take over relevant comment sections to achieve a specific goal.

Start onboarding

At a glance

A service tailored to a specific occasion for companies and organisations with a specific goal.
We scout suitable communities and develop a mini concept for the comment sections.

The resultYou receive implemented Comment Hijacking that strategically uses relevant discussions for your project.

The advantage of Comment Hijacking with Digiknall

Comments are reach and a stage. That is why we strategically use existing comment sections and communities for a specific occasion. We find the right places, develop the right approach and implement it where your target group is already discussing things. This allows you to use comments outside your own accounts too, to make a difference.

What we develop through Comment Hijacking

Occasion

It starts with your specific goal. We clarify what you want to achieve with Comment Hijacking. This could be greater visibility, attention for your own content, a visible positioning or support for a launch.

Community Scouting

We look for the comment sections and communities where the right people are already active. The point is not to get as many comments as possible. What matters is where a specific occasion can be placed meaningfully.

Mini Concept

Based on the occasion and community scouting, we develop a clear approach for implementation. The mini concept defines which comment sections we use and how we strategically create attention for your project there.

Implementation

We then implement Comment Hijacking in the selected comment sections. The aim is to use the comment section for your specific project and steer the discussion in the desired direction.

You receive implemented Comment Hijacking for a specific occasion. We use existing comment sections as reach and a showcase, rather than limiting ourselves to your own accounts.

How Comment Hijacking works

Starting point

Occasion

We clarify which specific goal you are pursuing with Comment Hijacking.

Preparation

Community scouting

We identify the comment sections and communities where the right people are already active.

Planning

Mini concept

We develop a suitable approach for the selected comment sections. The mini concept connects your goal with the community in which we want to achieve it.

Implementation

Comment Hijacking

We implement Comment Hijacking in the selected communities.

Häufig gestellte Fragen

Comment Hijacking means that we strategically use existing comment sections to pursue a specific goal. To do this, we identify suitable communities and implement a coordinated approach there.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.