Social AI Campaigning

Reddit AI Audit

Reddit is an important place for open and critical discussions. With our AI-supported Reddit Audit, we analyse how the community talks about your brand, your competitors and relevant players. This reveals which topics, opinions and learnings are relevant to your brand and its visibility in AI systems.

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At a glance

We analyse relevant discussions across different subreddits.
We examine the sentiment and tone surrounding your brand and compare perception with competitors and other relevant players.

The resultYou receive a written analysis report with specific learnings and recommendations for action for your ongoing social media and content work.

The advantage of Reddit AI Audits with Digiknall

Reddit works differently from many traditional social media platforms. Open discussions take place in subreddits, often with a high level of subject-matter depth and a much more critical attitude towards brands. That is precisely why it is worth taking a closer look at what is being said there about your brand. With the Reddit AI Audit, we make these conversations visible. We analyse which topics arise around your brand, how the community talks about it and how your perception compares with that of competitors and other relevant players. This helps you understand your brand better from the perspective of a critical community. At the same time, you gain insights into which information, topics and perceptions may play a role in your brand’s visibility in AI systems.

What we analyse in the Reddit AI Audit

Relevant subreddits and discussions

We examine the subreddits relevant to your brand and carefully review the existing discussions. This is not just about individual mentions, but about the context in which your brand is mentioned and discussed.

Sentiment and tone

We analyse how the Reddit community feels about your brand. The sentiment shows whether conversations are predominantly positive, neutral or critical. We also look at the language, arguments and recurring attitudes in the discussions.

Comparison with competitors and other players

A brand's perception can be better understood when compared with others. That is why we also look at how competitors and relevant players feature in the respective discussions and what differences emerge as a result.

Relevance for AI systems

Reddit provides open discussions in which people exchange experiences, assessments and knowledge. This content can be an important basis for AI systems when categorising brands, products or topics. The audit shows which perceptions and topics exist around your brand in the Reddit context.

Insights for your brand

Based on the analysis, we identify what you can learn from the discussions. This includes, for example, open questions, recurring criticism, relevant topics and potential starting points for your social media and content work.

At the end, you will receive a written analysis report that clearly summarises how your brand is perceived on Reddit. The report shows which discussions are relevant, how the community categorises your brand, how you are perceived compared with other players and what insights can be derived from this. This gives you a clear basis for better positioning your brand in the Reddit environment and in the context of AI systems, and for developing next steps for your communication.

How the Reddit AI Audit works

At the start

Define the questions and comparison set

Together, we determine which questions the audit should answer. We also define which brand, competitors and other relevant players will be included in the analysis.

During the audit

Analyse relevant subreddits and discussions

We examine the relevant subreddits and work through the existing discussions surrounding your brand and the defined comparison set. We consider both individual mentions and the respective context of the conversation.

In the audit

Evaluate sentiment and tone

We analyse how the Reddit community feels about your brand. In addition to the overall sentiment, we also examine recurring arguments, topics and linguistic patterns.

In the evaluation

Put perceptions and differences into context

We compare the results with competitors and other relevant players. This makes it clear where your brand stands in the Reddit context and which differences in perception stand out.

Finally

Derive learnings and next steps

We consolidate the analysis in a written report. In it, we set out the key observations, their relevance to your brand and specific recommendations for action for your ongoing social media and content work.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.