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social media news
What’s shaping social media right now? What does it mean for brands, and what new ideas does it inspire? Find answers in our articles, videos and, soon, our podcast.

Effie Awards Austria 2026: Digiknall on the shortlist
Digiknall is on the shortlist for the Effie Awards Austria 2026 with three campaigns for Radatz in four categories. The …

iab webAD 2026: Digiknall shortlisted
Digiknall has been shortlisted with three campaigns in four categories at the iab webAD 2026. Work for WellCard, Radatz …

Digiknall wins Austrian Federal Forests social media account
The Vienna-based social media campaigning agency prevailed in the pitch. The first jointly developed format, ‘BFF …

EU AI Act: What applies to AI content from August 2026
From 2 August 2026, Article 50 of the EU AI Act takes effect. It governs how AI-generated content must be labelled …

Attention is the toughest currency: Digiknall at JETZT Social Media!
Anyone who wants to stand out in the feed today is competing against millions of videos, memes and branded content. At …

DIGIKNALL at OMR: From company to social media media house. The power of your own reach.
Amid major stages and well-known names, one thing became abundantly clear: the real question is no longer how to become …

Social media as the most important investment?
In the digital world, we often chase short-lived trends – but one finding from the brand-new Ö3 Youth Study 2026 stands …

Youth Internet Monitor 2026: How Austria’s young people really use social media!
What makes Gen Z and Gen Alpha in Austria tick at the moment? This year, too, the Saferinternet.at initiative has taken …

Have we reached “peak social media”?
The new Digital 2026 Austria Report (October 2025) delivers surprising figures: the user base is stagnating, but those …
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