iab webAD 2026: Digiknall shortlisted

9 October 2026

Stefan Wacker

Digiknall has been shortlisted with three campaigns in four categories at the iab webAD 2026. Work for WellCard, Radatz and Feuerberg Mountain Resort has been nominated. The award will be presented on 22 October 2026 at Stage3 in Vienna.

This year, the interactive advertising bureau austria (iab austria) is presenting the iab webAD for the 23rd time. 276 entries were submitted, with 112 making the shortlists in the Creativity, Effectivity and Special clusters. Digiknall’s work is represented in both main clusters, twice in Creativity and twice in Effectivity.

WellCard – ‘We’re sneaking into the spa’

Nominated in: Best Video Ad Creativity, Best Video Ad Effectivity

Two men in bathrobes apparently sneak into Therme Linsberg Asia without permission and are almost caught several times. The Meta Video Ad for the WellCard wellness voucher generated over 300 new purchases and a ROAS of 6,05. This video earned Digiknall nominations in both the Effectivity and Creativity categories.

→ Case Study

Radatz – Permanent Campaigning

Nominated in: Best Social Media Concept

For the Vienna-based family business Radatz, Digiknall develops recurring formats centred on Vienna, sausages and cuisine. The people in front of the camera are from the company itself, such as Georg, the sausage engineer. Together, the formats achieved 33 million video views, without an advertising budget and 100 per cent organically.

→ Case Study

Feuerberg Mountain Resort – Instagram video giveaway

Nominated in: Best User Activation Campaign

Behind the giveaway video on Instagram is a Manychat automation. Anyone who comments ends up in the DMs and from there at the booking enquiry. This generated over 80.000 euros in measurable booking revenue for the hotel on the Gerlitzen in Carinthia, without paid reach.

→ Case Study

“We are interested in the impact social media delivers. For WellCard, it is sales. For Feuerberg, bookings, and for Radatz, revenue increases of 18% in the most important product groups. Thank you to our clients for their trust and to the team that made this work possible,” says Stefan Wacker, Managing Director and Co-Founder of Digiknall.

The winners will be announced on 22 October 2026 at the Award Show at Vienna’s Stage3. We are keeping our fingers crossed and will add the results to this article.

Frequently asked questions

Which awards is Digiknall nominated for in 2026?

Digiknall is on the shortlist for the iab webAD 2026 in the categories Best Video Ad Creativity and Best Video Ad Effectivity (WellCard), Best Social Media Concept (Radatz) and Best User Activation Campaign (Feuerberg Mountain Resort). In addition to the webAD, Digiknall has also been nominated for the Effie for the 4th time and is on the CCA Venus 2026 shortlist.

What is the iab webAD?

The iab webAD is the interactive advertising bureau austria award for digital communication in Austria. It has been presented for over 20 years and, in 2026, for the 23rd time, across 21 categories from the Creativity, Effectivity and Special clusters.

When will the winners of the iab webAD 2026 be announced?

On 22 October 2026 at the Award Show at Stage3 in Vienna.

About Digiknall

Digiknall is a social media campaigning agency from Vienna. Led by Managing Director Stefan Wacker, the team develops strategies and campaigns for family businesses, associations, institutions and corporations, with the ambition of turning brands into social superbrands. Its clients include Radatz, Österreichische Bundesforste, Österreich Werbung, WellCard and Feuerberg Mountain Resort.

Source: iab austria, iab webAD 2026 shortlist

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Stefan Wacker

Managing Director and Co-Founder of Digiknall

Passionate about digital marketing and compelling campaigns. Skilfully navigates every brand through the Digit-All. Knows the field through his many years of experience as a digital marketing manager, performance marketing manager, speaker and workshop leader.