Effie Awards Austria 2026: Digiknall on the shortlist

The Effie Awards Austria are presented by IAA Austria, the Austrian Chapter of the International Advertising Association. The jury assesses the task, the strategic idea, the creative execution and, above all, the results achieved. In 2026, 79 campaigns in 20 categories made the shortlist. The jury will now decide whether they receive Bronze, Silver, Gold or Platinum.

Radatz – Social Media Campaign

Nominated in: Digital & AI | Performance Marketing & Social Media, Food & Beverages

For the Viennese family business Radatz, Digiknall has built a social media satellite system centred around Vienna, sausage and culinary delights. On the main channel, sausage engineer Georg and Annika explain everything there is to know about sausage. On a dedicated channel, meat sommelier Josip shares knowledge about meat and delicatessen products. Since the campaign launch, revenue in the key product lines has risen by 18 per cent. The community grew by around 47.800 followers, with reach generated organically and without a single euro spent on advertising.

→ Case Study

Radatz – Wiener Wurst G’Schichten

Nominated in: Brand Content, Entertainment & Experimental Marketing

The format is inspired by the „Wiener Alltagsg’schichten“. At the sausage stand, Viennese originals such as Peter Stöger, Marika Lichter and Florian Ritt tell their stories about sausage, Vienna and life. Radatz acts as host, without a logo in the frame and without product promises. With 21 guests, more than 60 episodes and over 5 million organic views were generated. By now, Viennese originals are getting in touch themselves to make an appearance.

→ Case Study

Radatz – World Käsekrainer Day

Nominated in: Timely Opportunity

For World Käsekrainer Day 2025, a 13-piece brass band marched through Vienna city centre, playing the Radetzky March as the „Radatzky March“. The social PR stunt also marked the launch of the Radatz social media campaign. With a total budget of 11.000 euros and no media budget, it generated 38 reports in print, online, TV and radio, reaching 5,3 million media contacts, as well as 660.000 organic views.

→ Case Study

„This year, we are on the Effie shortlist no fewer than four times, and all four nominations are for Radatz. We are very pleased about that, and a little proud too. At the Effie, what counts is what communication has achieved. For Radatz, that means 18 per cent more revenue in the key product lines. Thank you to the Radatz team for their trust and to our team, which develops, delivers and questions ideas every day, making the campaigns even better as a result,“ says Stefan Wacker, Managing Director and Co-Founder of Digiknall.

Digiknall is also on the shortlist at the iab webAD 2026 with work for WellCard, Radatz and the Feuerberg Mountain Resort in four categories.

Which entries will be awarded bronze, silver, gold or platinum will be announced on 12 November 2026 at the Effie awards ceremony in the Sofiensäle. We are keeping our fingers crossed and will update this article with the results.

Frequently asked questions

Which campaigns is Digiknall nominated for at the Effie Awards Austria 2026?

For three Radatz campaigns in four categories: the Radatz social media campaign in Digital & AI | Performance Marketing & Social Media and Food & Beverages, the „Wiener Wurst G’Schichten“ in Brand Content, Entertainment & Experimental Marketing, and World Käsekrainer Day in Timely Opportunity.

What is the Effie?

Since 1968, the Effie Awards have honoured marketing communications that demonstrably deliver results worldwide. In Austria, they are presented by IAA Austria. What matters are the results achieved, not just the idea.

Which awards is Digiknall nominated for in 2026?

In 2026, Digiknall is on three shortlists: four times at the Effie Awards Austria (Radatz), four times at the iab webAD (WellCard, Radatz, Feuerberg Mountain Resort), as well as at the CCA Venus with the Wiener Wurstg'schichten.

When will the winners of the Effie Awards Austria 2026 be announced?

On 12 November 2026 at the Effie awards ceremony at the Sofiensäle in Vienna.

About Digiknall

Digiknall is a social media campaigning agency from Vienna. Led by Managing Director Stefan Wacker, the team develops strategies and campaigns for family businesses, associations, institutions and corporations, with the ambition of turning brands into social superbrands. Its clients include Radatz, the Austrian Federal Forests, the Austrian National Tourist Office, WellCard and the Feuerberg Mountain Resort.

Source: IAA Austria, Effie Awards Austria Shortlist 2026