Digiknall wins Austrian Federal Forests social media account

The Austrian Federal Forests are relying on Digiknall for social media. The Vienna-based agency prevailed against several competitors in the pitch process and is supporting the further development of social media communications.

At the heart of the collaboration are recurring formats that communicate complex topics relating to forests, nature and sustainable management in an accessible, platform-appropriate way. The first jointly developed format can already be seen on the Federal Forests’ channels: ‘BFF – Bundesforste Fakten’.

The format translates knowledge about forests and nature into short, easily accessible content. The initial results are having an impact: since the start of the collaboration at the beginning of the year, reach has increased by 268 per cent, the number of interactions by 177 per cent and the community by 3.600 new followers. This means that the jointly defined social media targets were achieved in the very first few months.

‘We want to bring sustainable forest management and nature-related topics closer to the widest possible audience. With Digiknall, we have found a partner that understands our topics and gets them across concisely for social media. Together, we have created “BFF – Bundesforste Fakten”, a format that makes knowledge about forests and nature relatable and has already been receiving a great deal of positive feedback in its first few weeks,’ says Andrea Kaltenegger, Head of Communications at the Austrian Federal Forests.

For Digiknall, winning the account is a further step in expanding its client portfolio. The Vienna-based agency specialises in social media campaigning and the development of recurring content formats. Its work includes ‘Sepp, what are you doing?’ and the ongoing social media campaign for Radatz.

‘The Federal Forests have topics that are socially relevant and at the same time offer enormous potential for social media. Our task is to develop content from them that does not merely inform, but that people actually want to see. The fact that we achieved the agreed targets in the first few months shows that this approach works,’ says Stefan Wacker, Managing Director of Digiknall.

The Austrian Federal Forests (ÖBf AG) are Austria’s nature enterprise. For more than 100 years, they have maintained, protected and managed the country’s natural resources – forests, lakes and mountains – sustainably and with a focus on future generations. With 850.000 hectares, the Federal Forests are the country’s largest manager of natural areas. They are entrusted with 10 % of the national territory, including 74 of the larger lakes, and 15 % of the forest area. The Federal Forests are tackling the challenges of the climate crisis through active forest management under the motto ‘Forest of the Future’.

With the Austrian Federal Forests account, Digiknall is further expanding its business with companies and organisations. The agency positions itself as a social media campaigning specialist with the ambition of developing brands into ‘Social Superbrands’.