What happens in the workshop?

The workshop consists of an introduction to the platform, an audit of your own LinkedIn channels, an audit of competitor and best-practice channels, recommendations and a final Q&A session.

How long does the workshop last?

The workshop day generally lasts half a day. The collaboration also includes a questionnaire at the start, a kick-off call, preparation by Digiknall and follow-up on the materials.

Which channels are audited?

We look at your own LinkedIn channels as well as competitor and best-practice channels. The audit of your own channels covers your presence, content and the LinkedIn features you use and could use.

What do we receive after the workshop?

You receive the results of the audits, written recommendations, and prepared workshop materials or a presentation.

Can questions from the team be discussed during the workshop?

The workshop concludes with a Q&A session. The team in attendance can ask outstanding questions and relate the content to their own LinkedIn work.

What distinguishes the workshop from general LinkedIn training?

The workshop combines platform insights with audits of the organisation’s own channels, those of competitors and best-practice channels. As a result, the recommendations for action relate to the company’s or organisation’s specific starting point.

Social workshops

Workshop: LinkedIn

A half-day workshop for companies, organisations and their teams that want to understand LinkedIn better and use it more effectively. You receive a clear introduction to the platform, concrete audits of your own channels, competitors and best-practice channels, as well as recommendations for action for your future work on LinkedIn.

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At a glance

Half-day workshop with an introduction to the platform, audits, recommendations for action and Q&A
For marketing, communications and other interested teams, as well as management
Including a questionnaire, kick-off call, preparation by Digiknall and follow-up work on the materials

The resultYou know what opportunities LinkedIn offers your company or organisation and how you can make better use of LinkedIn in future.

The advantage of a LinkedIn workshop with Digiknall

LinkedIn offers many features and possibilities. However, in day-to-day work, it often remains unclear which of these are relevant to your own company or organisation, where your current presence stands and which next steps make sense. Digiknall specialises in social media, works extensively in the field of social media and knows the possibilities offered by the platforms inside out. This means that the workshop goes beyond a general introduction. You receive an assessment relating to your channels and your work.

What we develop in the LinkedIn workshop

LinkedIn platform overview

At the start, we focus on LinkedIn itself: how the platform works, its features and the possibilities it offers companies and organisations. The overview creates a shared basis for the subsequent audit and discussion.

Audit of your own LinkedIn channels

We look at the presence and content of your own LinkedIn channels, as well as the LinkedIn features you use and could use. This makes it clear what is already being used and where further opportunities lie.

Audit of competitor channels

We include competitors’ LinkedIn channels in the assessment. This allows you to place your own presence in the relevant context and see which approaches are visible at other companies or organisations.

Audit of best-practice channels

In addition, we look at best-practice channels on LinkedIn. They provide points of comparison for the discussion and help identify possible approaches for your own LinkedIn work.

Recommendations for further work

Based on the platform overview and the audits, we derive recommendations for action. They show how your company or organisation can make further and better use of LinkedIn, and what contribution the team present can make.

After the workshop, you will have: the results from the audit of your own LinkedIn channels, competitor channels and best-practice channels; written recommendations for further work on LinkedIn; and prepared workshop materials. The workshop thus creates a shared basis for the team’s further work. The specific implementation of the recommendations is not part of the service described here.

How the LinkedIn workshop works

Your starting point

Questionnaire

At the start, you complete a questionnaire. This provides Digiknall with the necessary context for preparing the workshop.

In-depth insight

Kick-off call

In the kick-off call, we clarify the starting point and the framework for the workshop. Digiknall then prepares the workshop. This includes an introduction to the LinkedIn platform, audits of your own LinkedIn channels, competitor and best-practice channels, as well as recommendations.

Your LinkedIn channels

Workshop day

The workshop itself generally lasts half a day and consists of four parts:

After the workshop

Follow-up

After the workshop, Digiknall follows up on the materials. You receive the results of the audits, the written recommendations, and prepared workshop materials or a presentation.

Häufig gestellte Fragen

The workshop is aimed at companies and organisations of various sizes. It is particularly suitable for marketing and communications teams. Other interested teams, individuals or management can also take part.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.