What does Digiknall examine in the audit?

We conduct a brand audit, a competitor audit and a community audit. In doing so, we look at your content and presence, the activities of relevant competitors, as well as questions, conversations and topics within the community.

Is the audit just an analysis of platform metrics?

No. Metrics can form part of the examination. But the audit goes further: we read content, compare presences and formats, and examine which topics and conversations are relevant within the community. The recommendations only emerge from the interplay of these perspectives.

Which platforms are examined in the audit?

We decide this together in the kick-off call. Which platforms are relevant depends on your starting point, your questions and the purpose of the audit.

How long does a social media audit take?

From the kick-off to the presentation, the audit generally takes two to three weeks. Afterwards, we send you the written report and discuss the findings in a follow-up call.

Who is the social media audit suitable for?

The audit is aimed at companies and organisations, start-ups, sole traders and creators. It is useful if you want to better assess your social media work and identify specific starting points for the next steps.

Do I need to prepare anything before the kick-off?

For the kick-off, you should be able to describe your starting point, your questions and the purpose of the audit. We will clarify which additional information or documents are relevant during our joint discussion.

Social strategy

Social Media Audit

Q: What do I receive at the end of the audit?

You receive the presentation of the findings, the written audit report, as well as specific areas for action and recommended measures. This is followed by a follow-up call to discuss the findings and the next steps.

We take an in-depth look at your brand, your competitors and the community around your topic, and highlight your potential.

Start onboarding

At a glance

Brand audit, competitor audit and community audit form the basis.
We consider relevant data, content, presences, topics and conversations in context.
You will receive a presentation, the written audit report, as well as specific areas for action and recommended measures.
From kick-off to presentation, the audit usually takes two to three weeks.

The resultA sound audit with clear areas for action and specific recommendations for your social media work.

The benefit of a Social Media Audit with Digiknall

We dive deep into your brand, your competitors and the community around your topic. To do this, we combine data and metrics with qualitative insights: we read content, compare presences and examine the questions and conversations that matter to the community.

What we examine in the Social Media Audit

Brand Audit

We look at your brand and its content foundations. This reveals which topics already shape your brand, which content suits it and where a clearer focus may be beneficial.

Competitor Audit

We examine the social media activities of your relevant competitors. You receive an overview of the topics and approaches present in your environment, how your competitors position themselves and where there is room for your own direction.

Community Audit

We examine the community around your content, your competitors' content and your relevant subject area. This creates a more detailed picture of what people are talking about, which needs are emerging and what your social media work can build on.

Areas for action and recommendations

From the three audits, we derive specific areas for action. We show you which topics and areas you should review or develop further for your social media work. The recommendations are not a general collection of social media tips, but relate to your brand, your environment and the communities examined.

After the audit, you will know which actions are next. In the follow-up call, we discuss any outstanding questions and consider together how you can implement the recommendations.

How the Social Media Audit works

Starting point

Kick-off call

In the kick-off call, we discuss your starting point, your questions and the purpose of the audit.

Preparation

Audit

Digiknall develops the three perspectives of the audit.

Findings and recommendations

Presentation

We present the audit findings to you and explain how the individual insights are connected.

After the presentation

Follow-Up Call

In the follow-up call, we discuss any outstanding questions and clarify how you can continue working with the findings and recommendations.

Häufig gestellte Fragen

A social media audit is a well-founded examination of your brand, your competitors and the community around your topic. We combine quantitative and qualitative perspectives and use these to derive specific areas for action and recommended measures for your social media work.

Next step

Here’s how we make an impact

Book a discovery call

Onboarding

Complete a short questionnaire so we can prepare for our conversation.

10 minutes

Discovery call

We meet online to get to know each other and show you what social media campaigns could do for your business.

30 minutes

Proposal

If we’re a good fit, you’ll receive a proposal tailored to your situation.