Effie Awards Austria 2026: Digiknall wins Silver and Bronze for Radatz

The Effie Awards Austria recognise marketing that demonstrably works. They are presented by IAA Austria. The jury considers the idea, but the results achieved are decisive. In 2026, 79 campaigns across 20 categories were shortlisted. At the gala on 12 November at the Sofiensäle, there were 29 awards in 15 categories: five Gold, twelve Silver and twelve Bronze.

Digiknall was nominated in four categories with three campaigns for Radatz. The jury awarded two of them.

Silver for Wiener Wurst G'Schichten

Wiener Wurst G'Schichten features well-known personalities at the sausage stand, talking about Vienna, sausages and life, including football coach Peter Stöger, singer Marika Lichter and musician Paul Pizzera. The name is inspired by the cult series “Wiener Alltagsg'schichten”. Radatz is the host and remains in the background, with no logo, price or product claim in view.

Around an hour of filming with one guest produces up to 15 standalone Reels. With 21 guests, this has resulted in more than 60 episodes. The videos published so far on Instagram, Facebook and TikTok have generated over five million organic views and more than 100.000 interactions, without paid advertising.

→ Case Study Wiener Wurst G'Schichten

Bronze for Welttag der Käsekrainer

For Welttag der Käsekrainer, a 13-piece brass band marched through Vienna’s city centre with the specially staged “Radatzky March”. The campaign also marked the launch of Radatz’s social media campaign. It generated 38 media reports, around 5,3 million media contacts and 660.000 organic video views. The total campaign budget was 11.000 euros.

In the Timely Opportunity category, the jury assesses how well a campaign makes use of a particular occasion. In this case, it was a holiday for a sausage.

→ Case Study Radatz

Four of the seven awards go to Radatz

Both Effie entries are part of the ongoing social media campaign for Radatz. Since it launched, sales in the promoted product lines have increased by 18 per cent. The same campaign won Gold for Best Social Media Concept at the iab webAD, and the Young Talent Award for Tobias Krammer also stems from his work for Radatz. The webAD recognised the concept, while the Effie recognised two individual formats from it.

From a two-person team to a seven-time award-winning agency

Stefan Wacker and Jan Ritter founded Digiknall in Vienna in 2022. Today, ten people work on the team. At the iab webAD on 22 October 2026, Digiknall won five awards: Gold for Radatz in the Best Social Media Concept category, Silver (Best Video Ad Effectivity) and Bronze (Best Video Ad Creativity) for the WellCard video “Wir schleichen uns in die Therme”, Bronze (Best User Activation Campaign) for Feuerberg Mountain Resort, and the Young Talent of the Year title in the Creativity cluster for Creative Strategist Tobias Krammer. The same award went to co-founder Jan Ritter the previous year, making it the second consecutive year that it has gone to a member of the Digiknall team.

“Four years ago, we started out as a two-person team. Today, there are ten of us and we are winning seven awards within three weeks. I am incredibly proud of that, especially of our team. Here, nobody simply wants to deliver a good campaign. We question ideas, challenge each other and aim to achieve even better results every time – for our clients and as a team. The fact that our work is now also being recognised at the Effie is a great affirmation,” says Stefan Wacker, founder and Managing Director of Digiknall.

→ All awards at the iab webAD 2026

Frequently asked questions

Which Effie Awards did Digiknall win in 2026?

Two, both for Radatz: Silver in the Brand Content, Entertainment & Experimental Marketing category for “Wiener Wurst G'Schichten” and Bronze in the Timely Opportunity category for “Welttag der Käsekrainer”. They were presented on 12 November 2026 at Vienna’s Sofiensäle.

What are the Effie Awards Austria?

The Effie Awards Austria are Austria’s award for effective marketing communications, presented by IAA Austria. They recognise campaigns that have demonstrably achieved their objectives. In 2026, 79 campaigns were shortlisted, with 29 awards presented in 15 categories.

What are Wiener Wurst G'Schichten?

A social media format developed by Digiknall for Radatz. Well-known figures such as Peter Stöger, Marika Lichter and Paul Pizzera talk at the sausage stand about Vienna, sausage and life. With 21 guests, more than 60 episodes have been created, and the videos achieved over five million organic views without paid advertising. At the Effie Awards Austria 2026, it received Silver.

How many awards did Digiknall win at the iab webAD and the Effie 2026?

Seven within three weeks: five at the iab webAD on 22nd October 2026 (Gold, Silver, two Bronzes and Young Talent of the Year in the Creativity cluster) and two at the Effie Awards Austria on 12th November 2026 (Silver and Bronze).

Which social media agency from Vienna won for Radatz at the Effie 2026?

Digiknall, a social media campaigning agency from Vienna. Digiknall develops the ongoing social media campaign for Radatz and won Silver and Bronze at the Effie Awards Austria 2026, as well as Gold at the iab webAD. Since the campaign launch, sales of the advertised product lines have increased by 18 per cent.

About Digiknall

Digiknall is a social media campaigning agency from Vienna, founded in 2022 by Stefan Wacker and Jan Ritter. The ten-strong team develops strategies and campaigns for family businesses, associations, institutions and corporations, with the aim of turning brands into social superbrands. Its clients include Radatz, the Austrian Federal Forests, the Austrian National Tourist Office, WellCard and the Feuerberg Mountain Resort.

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