UGC Creator: The end of traditional content creation?

The shift in the content creation process

Traditionally, UGC was created by real creators, who were compensated accordingly for their work. Specifically, this means: production costs, production time and lengthy feedback loops between the client and the production team. Thanks to artificial intelligence, content can now be created via apps in no time at all and, above all, cost-effectively.

A key advantage of AI-supported content creation is the simplification of all the processes previously involved. Today, videos and other content can be created without having to budget extensively for production, whether in terms of time or money. AI tools make it possible to produce appealing content quickly and efficiently. The script can be drafted, prepared by an AI tool and ultimately assembled into a finished video.

‍

Quality and variety of content

Another remarkable advancement is the quality and variety of content that can be created using AI UGC tools. These tools are now so sophisticated that they can authentically recreate specific language styles and dialects, such as the Austrian dialect. So, we are at the perfect time to try out these tools and further improve them with our use cases.

‍

AI UGC vs. “Real” UGC

But can a difference be seen in paid advertising between “real” and AI-generated UGC? The answer is simple and surprising: both types of UGC perform equally well – including in sales. The only difference lies in the effort required to produce and finalise the content. Although AI-generated UGC is not yet perfect and is often perceived as generated content, the continuous development of AI will soon eliminate this difference.

‍

How to create your first AI UGC content!

1. Set goals
   What do I want to achieve with the ad? Which KPIs do I use for evaluation? The goals set are crucial to the type of content and, in particular, the hook of the video
2. Script the content
   With the help of CustomGPTs, you can turn an idea into a suitable script in no time. It is important to pay attention to the originality of the script. The more unique and innovative the idea, the more likely the creative is to perform well. After a brief manual revision, the script can then be imported into one of the tools listed below.
3. Create the video with an AI tool
   Based on the script, the video is automatically created within just a few minutes. To do this, you need to choose one of many avatars and select the voice. An Austrian voice is now also available. In addition, the speed and speaking style can be adjusted.
4. Edit emphasis and text
   Instructions for pronunciation can also be given in the script/prompt. This allows you to build in pauses using hyphens and dashes, as well as emphasise certain words using quotation marks. Each app uses different codes here, which are available in the respective documentation. Especially when mixing the German language with English terms, words need to be adjusted to make them sound correct. For example, in the prompt, Card becomes “Kard” in order to emphasise the C more and not pronounce it as in English. 
5. Editing and post-production
   Editing and post-production are still handled by people. The aim here is to use familiar tricks and entertain consumers. A rule of thumb is that something must happen in the video at least every three seconds. Whether it is an overlay, visual effect, audio or a special cut – viewers need to be entertained.
6. Use in campaigns
   In campaigns, a good mix of creatives is an important metric for measuring successful campaigns. UGC ads work particularly well in areas where they are perceived as native. These include Reels, Stories, TikTok and YouTube Shorts.

‍

Practical tools to get started

Captions (available for iOS/OS/Web and Android (Beta), from € 69,99/year)

Features: Video editing, automatically added subtitles, eye contact correction, video translator, clip generator, video compressor, background noise remover, AI ad generator

Captions truly shines when it comes to automated post-production. Both adding subtitles and the associated transcription of videos work intuitively and easily. Translating a video into another language is also possible without any problems. The tool does not stop at Austrian dialects either. In addition, tools such as eye tracking, which can be used to correct brief distractions, are available. Creating AI UGC content is, of course, also possible with this tool. For created videos, Captions also automatically provides trending hashtags and keywords, as well as complete captions for posting. 

captions.ai - available on iOS/OS/Web and Android (Beta)

‍

arcads.ai (available on Web, from € 100/month)

Features: 100+ natural AI actors, 35+ languages (including an Austrian accent).

This tool is entirely focused on creating AI UGC content. You can choose from a wide variety of avatars, which are constantly being expanded. An Austrian accent is now also available here. This means nothing stands in the way of using it in the Austrian market! Specialising in this area, they also offer many different language variations. With this tool, language and style can be perfectly tailored to the target group.

arcads.ai - available on Web

‍

Challenges in creating AI UGC

Whereas with conventional UGC it was possible to show emotions or present products directly to the camera, AI UGC requires reliance on video editing. Especially when it comes to physical products, it is still difficult at present to integrate them directly into short videos. However, given the current pace of development, this option will certainly be available in the future.

‍

Conclusion: A great development that is far from reaching its peak

Using tools such as Captions or arcads.ai marks the beginning of a journey that is far from over. The technology is continuously becoming better, more versatile and more accessible. Initial use cases are now also available for the Austrian market. This presents marketers with unprecedented opportunities to deliver creative and cost-efficient campaigns.

Instagram accounts that are generated entirely by AI are already on the market. Some of them reach audiences of millions and already benefit from collaborations with renowned companies.

It is fascinating to observe how these tools are not only revolutionising the way we work, but also creating space for new possibilities. In future, the idea alone will be the input, while creation, promotion, testing and evaluation will be handled and optimised by AI.