Federal ForestsFacts #BFF

The Austrian Federal Forests manage 850.000 hectares of natural land, including 74 of the larger lakes and around 15% of Austria’s forest areas. This gives them extensive knowledge of forest management, natural habitat management and nature conservation. This knowledge shapes the day-to-day work of employees and, in external communications, is intended to become even more visible to a wider public, especially through social media. The aim was to develop an accessible, entertaining format for this.

The Austrian Federal Forests wanted to reach more people, encourage dialogue with their community and show what the organisation is made of. Above all, they wanted to make visible the people who put this knowledge of forests and nature into practice every day.

After all, who could explain forest management, natural habitat management and nature conservation better than the foresters themselves? They know what happens in the forest, what matters and why no two working days look exactly the same.

This is exactly where BFF comes in: Federal Forest Facts. The format delivers knowledge in a concise, easy-to-understand way. With the people who really know their stuff, and insights into their day-to-day work. This is how expertise becomes great social media content: relatable, interesting and with a clear narrative thread.

Content production system: Around 20 new BFF episodes are created on every filming day.

Authentic characters: Forester Susi and forester Luki appear on camera. They explain the content themselves, talk about their day-to-day work and give the series two familiar faces. This gives BFF a personal side alongside the facts.

Flexibility in content: The recurring structure allows different topics to be covered. This gives the Austrian Federal Forests maximum flexibility in their communications.

Multi-channel strategy: The format has been designed so that it can be published on all social media platforms with a vertical video feed.